If you don’t know your audience, how do you know what sort of conversation to have? A key fact to note is that posts show up in a generalized area around your location; this makes it critical to have some understanding of the actions of people around you. First, find out when your audience checking...
Are you throwing money at marketing without seeing any results? Eight years ago, Founder and CEO of Progressive Dental, Bart Knellinger, noticed an opportunity to help dental practices succeed. His father, Dr. Dan Knellinger, owned a practice that was preparing to bring on two additional doctors. This presented a problem – how could they get...
Social media is like an ADA meeting. To successfully connect with other users, you need to be a social media butterfly and interact with everyone on the platform. Listen to the conversations others are having around you, add your input and start your own conversations. While you do this, remember that you need to be...
What is social media marketing? Put simply, social media marketing is the process of using social media platforms to generate content that attracts clients. Some of the most common, and successful, platforms are Facebook, Twitter and Instagram. While each of these platforms functions a little differently from the others, the basic essence is the same:...
“I want to create a press release about my practice and publish it in the New York Times.” - Said every public relations novice. Creating a press release that is captured by a major media outlet like the New York Times or the Washington Post takes more than a catchy headline. Public relations leaders have...
2.9 Billion Google Searches Are Made Every Day* With so many potential results being filtered through search engine algorithms, how can your practice stand out? To connect you with the best patients possible, the ones that are looking for you, or something your practice can provide, you should focus on Search Engine Optimization, or SEO....
October is National Dental Hygiene Month (NDHM), a great time to recognize your hygienists for all the work they do, and reiterate the importance of dental hygiene to your patients. By taking advantage of this time, and other events happening throughout the year, you have the potential to effortlessly increase your social media presence and...
Receive CE Credits for Growing Your Practice Are you searching for more continuing education (CE) credits to complete and not sure where to take them? We have a solution for you to cover those requirements while learning the critical practice growth techniques your practice needs. Progressive Dental (PD) has been honored with ADA CERP...
The Link Between Behaviorally Targeted Ads and Ad Performance As social media usage continues to surge, customizable online content grows in parallel, and marketers now have better insight into who their consumers are, and what they like to do. We have known for a long time that obtaining this information leads to increased accuracy and...
Dental Gets Social ComScore recently released its 2016 U.S. Cross-Platform Future in Focus report, which analyzes behavior of digital audiences across platforms such as desktop computers, smartphones, and tablets. According to the report, engagement on desktop computers is seeing a slow decline. Use is down 12 points in the last two years, from 47...
