Orthodontist Website

Many times “marketing people” forget that the purpose of developing a website for a specialist like an orthodontist is to attract “SPECIALTY” procedures! Orthodontists are not buying websites to act as an online business card… you can get those for free these days. They are interested in purchasing a website for one reason and one reason only. To grow their practice and diversify with some direct to public or “Unattached Patients”. This helps to mitigate the continuous reduction in referrals from general dentists that are now doing some of the same procedures or corporate dental groups that are adopting an all-under-one roof model.

The problem for many orthodontists and dental specialists is that most of them entrust their website development and/or marketing strategy to companies or people that know very little about dentistry and even less in regards to orthodonticts. This is why all of the orthodontic websites look basically the same… Who you are, a bunch of services that you provide, and how to contact you. That’s about as sophisticated is it gets for most orthodontists as it pertains to their website. This is a huge problem because it does not address the main obstacle standing in your way from attracting large fee for service cases direct from the public. Commoditization. The real problem is that dentists that market their “Services” and “Procedures” have no answer for the inevitable general dentist, or corporate marketing group that advertises the same “Services” or “Procedures” at a lower price!

So the question and the key to developing an orthodontic website that is productive and lucrative is this… What can we market that will be impossible for a competitor to imitate or commoditize? The answer is simple, market your REAL PRODUCT. Your real product is your patients experiences, your clinical outcomes, and your expertise. We develop creative and compelling websites for orthodontists by adhering to a few critical areas and keys to success