Many times “marketing people” forget that the purpose of developing a website for a specialist like a Periodontist is to attract “SPECIALTY” procedures! Periodontists are not buying websites to act as an online business card… you can get those for free these days. They are interested in purchasing a website for one reason and one reason only. To grow their practice and diversify with some direct to public or “unattached patients.” This helps to mitigate the continuous reduction in referrals from general dentists that are now doing some of the same procedures or corporate dental groups that are adopting an all-under-one-roof model.
The problem for many Periodontists and dental specialists is that most of them entrust their website development and/or marketing strategy to companies or people that know very little about dentistry, and even less in regards to periodontics. This is why all of the periodontal websites look basically the same… Who you are, a bunch of services that you provide, and how to contact you. That’s about as sophisticated is it gets. This is a huge problem because it does not address the main obstacle standing in your way from attracting large fee-for-service cases direct from the public. Commoditization. The real problem is that periodontists that market their “Services” and “Procedures” have no answer for the inevitable general dentist or corporate marketing group that advertises the same “Services” or “Procedures” at a lower price!
So the question and the key to developing a periodontal website that is productive and lucrative is this… What can we market that will be impossible for a competitor to imitate or commoditize? The answer is simple, market your REAL PRODUCT. Your real product is your patients’ experiences, your clinical outcomes, and your expertise. We develop creative and compelling websites for periodontists by adhering to a few critical areas and keys to success
What can we market that will be impossible for a competitor to imitate or commoditize? The answer is simple, market your REAL PRODUCT.
Simply put we have more experience, knowledge and expertise than any other company in the world as it pertains to the periodontics specialty.
We have been heavily involved in the dental specialty community for over 7 years. We have attended countless CE courses related to dental implants, oral surgery, and complex dental cases. We work with over 400 specialists across the country and host a fully accredited continuing education course focused on helping specialists grow their practice and become more efficient. We have the bandwidth to help in a variety of different aspects of growing a periodontal practice which allows us to fully customize a solution for our clinicians. Web Development & Digital Marketing, Staff Training, Case Acceptance, Referral Based Marketing, Traditional Media, Patient Seminars, Videography, Photography, Continuing Education, & More.
Simply put we have more experience, knowledge and expertise than any other company in the world as it pertains to advertising dental specialists. I guess you could say we are the “Specialists for the Specialists” in the world of marketing and consulting. In dentistry, a patient would be better off coming to you for a dental implant because that is something you do every day and you have an acute knowledge and training background in that area… why wouldn’t you be better off hiring a company that markets perio all day every day and also has an acute knowledge and training background in that field?