If you’re interested in growing your dental practice, there’s a lot to consider. Should you purchase a second office? Hire more staff? Update your marketing efforts? Having a good expansion strategy in place can help answer some of these questions and make your transition into a higher-functioning practice more streamlined and stress-free. Follow these five...
Let’s face it, patients struggle enough to maintain their dentist appointments without the awkwardness of uncomfortable waiting room experiences. Outdated decor, cramped seating, no Wi-Fi… all these and more can dissatisfy and dissuade patients—especially younger generations—from returning to your office, even before they ever meet you and your staff. How can you ensure your patients...
Acquiring a new patient is always a reason for celebration but gaining a whole new family of patients is even better! If you want to increase the number of families in your practice, there are certain ways you can engage your potential patients and encourage moms and dads to schedule appointments for everyone in the...
Sometimes, effective content alone isn’t enough to draw in multiple patients or see a large ROI. Using advanced techniques to reach a broader audience is possible and often a good idea when promoting high-dollar, niche procedures. There are three effective ways to reach a greater audience when using social media platforms. Organic reach Boosted posts...
So, you have a website for your dental practice and think “I’m doing great! I have a website for dental marketing, isn’t that all that matters?” The answer is… no. Many clinicians believe their websites are effective if they provide a list of services and showcase their experience, but there’s more to converting patients and...
Our digital marketing team is experienced in creating PPC campaigns based off years of data we have gathered from past campaigns and real-life interaction with practices just like yours. After setting expectations on campaign length, upfront cost, and ROI, we will develop a PPC strategy that is specifically tailored to you and your area, while...
These days, it is no longer enough to simply attract as many patients as you can. High performing practices that want to expand their business and go to the next level need to change their focus from trying to market to everyone to attracting highly-qualified patients looking for specific treatments. These patients, most commonly referred...
Before we begin, put yourself in the shoes of a patient with failing dentition. Imagine their daily struggles and emotional stress. Then, take a moment (about two minutes) to watch the video testimonial above. Even if you haven’t experienced similar dental issues, didn’t you feel somehow connected to this patient and his story? Do you...
How to Effectively Use Social Media to Increase Patients Do you look at social media platforms like Facebook, Instagram or Twitter as strictly places for entertainment? If yes, you could be missing out on a HUGE source of potential patients. Facebook alone has 1.4 BILLION daily active users ranging from teens to seniors over 65...
The current state of dentistry is ever evolving. New trends in technology are taking flight, whether that be in revolutionary laser periodontics or computer-guided implant surgery. Practices have a choice: to jump on board or fall behind. Yes, competition is increasing and it often comes in the form of corporate dentistry. Instead of turning to...
