Generating Quality Leads With Progressive Dental

Published: 5/5/2023
Author: Shelby Hicks
Practice Consultant

One of the critical aspects of marketing is generating leads. A lead is a potential customer who has expressed interest in your service by providing contact information in a survey and/or form. However, generating leads is only half the battle. Following up with leads is equally important, if not more crucial. Below we will discuss why it's so crucial to follow up with marketing leads as soon as possible.

Increases The Chance Of Conversion

The sooner you follow up with a lead, the more likely they are to convert into a patient. According to a study by the harvard business review, companies that follow up with leads within an hour are seven times more likely to qualify the lead than those who wait even an hour longer. This is because the lead's interest is still fresh, and they are more likely to be receptive to your message.

Builds Trust And Credibility

Following up with leads quickly shows that you value their time and interest in your service. It creates a positive impression of your brand, which can help build trust and credibility. By taking the time to follow up with a lead promptly, you demonstrate that you are committed to meeting their needs and providing excellent customer service.

Improves Customer Experience

Following up with leads as soon as possible is an essential aspect of providing a positive customer experience. It shows that you are interested in helping them find a solution to their problem and are willing to take the time to understand their needs. A prompt follow-up also allows you to answer any questions they may have, which can help alleviate any concerns they may have about your product or service.

Reduces The Risk Of Losing The Lead

Building relationships with your patients is critical in a dental practice. Make sure that you have a system in place to ensure timely communication with your patients. This can be through newsletters, follow-up calls, and personalized email reminders. Additionally, you can use patient satisfaction surveys to obtain feedback on your services and improve your practice's quality.

Financial Management

The longer you wait to follow up with a lead, the more likely they are to lose interest or forget about your product or service. This can result in lost opportunities and lost revenue. By following up quickly, you can stay top of mind and keep the lead engaged, increasing the chances of converting them into a customer.

In conclusion, following up with marketing leads as soon as possible is critical to the success of your business. It can increase your chances of conversion, build trust and credibility, improve the customer experience, and reduce the risk of losing the lead. So, make sure to prioritize following up with your leads quickly, and you'll be well on your way to achieving your marketing goals.

Make Sure To Equip Your Team With All The Tools They Need To Close Full-Arch Cases In Volume!

Start dominating your market by getting Progressive Dental Marketing's award-winning services and continuing education seminars to exceed your dental practice goals now! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit theclosinginstitute.com today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration, and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!