Sometimes, effective content alone isn’t enough to draw in multiple patients or see a large ROI. Using advanced techniques to reach a broader audience is possible and often a good idea when promoting high-dollar, niche procedures. There are three effective ways to reach a greater audience when using social media platforms. Organic reach Boosted posts...
How to Effectively Use Social Media to Increase Patients Do you look at social media platforms like Facebook, Instagram or Twitter as strictly places for entertainment? If yes, you could be missing out on a HUGE source of potential patients. Facebook alone has 1.4 BILLION daily active users ranging from teens to seniors over 65...
Social media is like an ADA meeting. To successfully connect with other users, you need to be a social media butterfly and interact with everyone on the platform. Listen to the conversations others are having around you, add your input and start your own conversations. While you do this, remember that you need to be...
What is social media marketing? Put simply, social media marketing is the process of using social media platforms to generate content that attracts clients. Some of the most common, and successful, platforms are Facebook, Twitter and Instagram. While each of these platforms functions a little differently from the others, the basic essence is the same:...
October is National Dental Hygiene Month (NDHM), a great time to recognize your hygienists for all the work they do, and reiterate the importance of dental hygiene to your patients. By taking advantage of this time, and other events happening throughout the year, you have the potential to effortlessly increase your social media presence and...
Bart Knellinger, President and CEO of Progressive Dental, was recently invited to speak on Dentistry Uncensored with Dr. Howard Farran, DDS, CEO of Dentaltown.com. As experts in their field, Mr. Knellinger is recognized as one of the leading innovators in dentistry today, and Dr. Farran is a widely-recognized international lecturer and author. During their conversation,...
Dental Gets Social ComScore recently released its 2016 U.S. Cross-Platform Future in Focus report, which analyzes behavior of digital audiences across platforms such as desktop computers, smartphones, and tablets. According to the report, engagement on desktop computers is seeing a slow decline. Use is down 12 points in the last two years, from 47...
You rented a tripod. You cleared an afternoon. You practiced what you'd say for hours. You shot several takes. You chose an important, informational topic. So why aren't visitors to your site watching your newest web video? Many dental practices post videos about hygiene, technology, and their offices. These videos aren't necessarily intended to go...
As you've dedicated yourself to creating a bang-up dental marketing strategy, chances are you've learned a lot about using social media. You've created your Facebook page, started a dental blog, and are gradually learning how to promote your practice on Twitter. But is that all you need to pay attention to? In an answer: no....
As the owner of a dental practice, you may wonder how you can use Twitter to effectively promote your small business. Twitter has over 230 million users - half of whom are actively engaging with brands and other users. But finding a way to share your content without getting lost in a sea of voices...
