Top Google Ads Recommendations
Author: Shelley Glime
Director Of PPC
Do you use Google Ads to market your dental practice? If not, you should! Google Ads is continuously changing the marketing game by constantly updating their platform. It is a great way to reach new patients, but it can be tough to know where to start. The main updates within the last four years have been focused on machine learning. But what exactly is machine learning and more importantly does it work?
Recent Changes to Google’s Algorithm
Machine learning in Google Ads includes everything from responsive search ads (which is now the only option for ads in search), responsive display ads, automated bidding, smart campaigns, etc. The goal is to provide an easier user experience while driving results and providing the algorithm with more data to improve. Google seems to be attempting to make the platform easier for novice marketers which in turn is making it more difficult to avoid machine learning for the more experienced user.
Google is pushing using machine learning through the elimination of standard text ads, single account Google Rep calls where the emphasis tends to be on Google’s machine learning recommendations, the need to maintain an optimization score of 70% or higher to maintain Google Partnership, and even providing an opt-in option to automatically apply Google’s recommendations all of which are based around machine learning.
Is Machine Learning Beneficial?
But what about the results? Does machine learning truly benefit campaigns? Machine learning can certainly benefit a campaign at times; however, the campaigns must always be closely watched. At times the cost per click (or CPCs) can get high for low converting keywords, something that the algorithm is supposed to avoid or campaign traffic could slow as an incorrect Target CPA was set. This is why working with a dental specific marketing company is extremely beneficial. Our team of experts will work with you to create a campaign that drives results.
Hire Progressive Dental for Your Dental Google Ads
Progressive Dental has over 15 years of experience in dental specific marketing. Our focus the last few years has been on dental implant campaigns, specifically full arch. We are also a Google Partner; therefore, we are constantly testing and improving our campaigns to benefit our clients. Our goal is to get more large cases for our clients. We have found that the best way to do this is by:
- Continuously testing & documenting results across numerous accounts and campaigns
- Utilize historical data across 100s of accounts
- Discuss and analyze campaigns with dedicated My Client Center Google Reps
While Google is changing and adapting to accommodate all types of users, it’s important to have a team that understands your market and can help you avoid any costly or time-consuming mistakes. At Progressive Dental Marketing, we specialize in helping dental practices create and execute digital marketing campaigns that drive results. Ready to get started? Give us a call today and let’s work together to help you dominate your market.
Are You Looking For A Partner To Take Your Sales Team To The Next Level?
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Start dominating your market by getting Progressive Dental Marketing's award-winning services and continuing education seminars to exceed your dental practice goals now! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Feel free to explore our website and the several case studies we have!
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Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!