Like mass media—traditionally television and radio—content marketing was designed to reach a large audience. The difference is, by its nature, content marketing is made to be shared by the user. Content marketing is also different than most other forms of marketing in that it’s intended to make people aware of your brand, not necessarily give...
If you’ve been involved with marketing your dental practice, chances are you’ve heard of the term SEO. Short for search engine optimization, SEO is the strategies and techniques used to increase traffic to your website by ranking high on search engine results pages organically (non-paid). If you want first-page visibility for your practice without paying...
Progressive Dental Marketing earns the rank of 3720 on the 2019 Inc. 5000 list of the fastest-growing companies in America. Each year, Inc. Magazine releases an annual guide that lists the 5,000 fastest-growing privately held companies in the U.S. and how these companies achieve their success. A proven leader in digital marketing and practice growth...
Have you been wondering about the best ways to market to your dental patients? Getting the results, you want from a marketing campaign may be easier than you think if you know who your target patient is. By understanding the three most common types of patients you see in your practice, you can create more...
If you’re interested in growing your dental practice, there’s a lot to consider. Should you purchase a second office? Hire more staff? Update your marketing efforts? Having a good expansion strategy in place can help answer some of these questions and make your transition into a higher-functioning practice more streamlined and stress-free. Follow these five...
Let’s face it, patients struggle enough to maintain their dentist appointments without the awkwardness of uncomfortable waiting room experiences. Outdated decor, cramped seating, no Wi-Fi… all these and more can dissatisfy and dissuade patients—especially younger generations—from returning to your office, even before they ever meet you and your staff. How can you ensure your patients...
Acquiring a new patient is always a reason for celebration but gaining a whole new family of patients is even better! If you want to increase the number of families in your practice, there are certain ways you can engage your potential patients and encourage moms and dads to schedule appointments for everyone in the...
Sometimes, effective content alone isn’t enough to draw in multiple patients or see a large ROI. Using advanced techniques to reach a broader audience is possible and often a good idea when promoting high-dollar, niche procedures. There are three effective ways to reach a greater audience when using social media platforms. Organic reach Boosted posts...
So, you have a website for your dental practice and think “I’m doing great! I have a website for dental marketing, isn’t that all that matters?” The answer is… no. Many clinicians believe their websites are effective if they provide a list of services and showcase their experience, but there’s more to converting patients and...
Our digital marketing team is experienced in creating PPC campaigns based off years of data we have gathered from past campaigns and real-life interaction with practices just like yours. After setting expectations on campaign length, upfront cost, and ROI, we will develop a PPC strategy that is specifically tailored to you and your area, while...
