You're Not Just a Dentist, You're a Business Owner: Why Dental Marketing Matters

Published: 12/09/2022
Author: Zachary Scheffler
SEO Strategist

Time. Money. According to some, these are the two biggest elements of running your own business, and maybe two of the hardest things to come by. Starting a dental practice from the ground up certainly takes both. So why aren’t you reaping the rewards of all the work you put in? Why aren’t your numbers showing the passion that you put into your business? If this sounds like it could be about your dental practice, you should be taking a hard look at your current marketing strategy.

A Focus On Marketing

When it comes to dental marketing, there are a few key things to keep in mind. First and foremost, dental implants are one of the most popular dental procedures today and the demand only keeps going up.  As such, your marketing strategy should focus on highlighting the benefits of dental implants and how they can improve your patients’ lives. The messaging that will resonate with patients is selling clinical outcomes, not the procedure itself.  Additionally, it’s important to remember that dental marketing isn’t just about traditional methods like print ads and direct mail anymore. You also need to be focused on digital marketing tactics like search engine optimization and social media marketing. By utilizing these modern marketing techniques, you’ll be able to reach more potential patients and grow your dental practice.

Should You Be Advertising Dental Implants In Your Practice?

Dental implants are an important tool in dental marketing. By using dental implants, clinicians can not only provide their patients with a way to improve their smile, but completely transform their lives; especially when it comes to full-arch cases. They are also a very popular dental procedure, with over 500,000 dental implants being placed each year in the United States alone.  In the next 15 years, there are going to be 200 million people who will need dental implants, so it’s important to start tapping into this market now.

Finding Success With Progressive Dental

In order to succeed in dental implants, you need to focus on sales, digital marketing, and implementing efficient workflows. Dental implants are a complex and sensitive procedure that require the utmost care and attention. As such, you need to be able to market dental implants in a way that is professional and trustworthy. One of the best ways to do this is by using dental marketing techniques that focus on providing patients with education and dental implant options that are tailored to their individual needs; we can help patients do this through The Closing Institute. Additionally, by utilizing digital marketing tools such as social media, you can reach a wider audience and build trust with potential dental implant patients.

Progressive Dental Marketing is a full-service dental marketing and consulting agency. By investing in dental marketing, you can change the course of your dental practice and ensure success for years to come. Our team can help you create a new website that represents your brand, market your practice in both a digital and traditional fashion, and our Closing Institute is a mentorship program to help your team close those high-dollar cases. By focusing on these three areas, dental practices can see a significant increase in the success of their dental implant production, especially in full-arch restoration procedures.

Why The Closing Institute?

We are the only dental marketing company that can truly generate high-dollar leads and provide doctors with a sales system that will ensure a high closing percentage and a phenomenal return on their investment. Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth.

On top of marketing, Progressive Dental Marketing hosts a revolutionary program, The Closing Institute. The Closing Institute gives doctors of all specialties and their team the exact techniques to close high-dollar cases in volume. Over the years we have found that, besides the doctor, their team is the primary driving force to increasing production in the practice. Our program is the only one of its kind in dentistry, dedicated to coaching and training team members in sales mastery. Due to constant innovation, growth, and long-term client retention, Progressive Dental has become one of the fastest growing companies in dentistry.

Are You Looking For A Partner To Take Your Sales Team To The Next Level?

Interested in learning more about closing high-dollar cases? Attend The Closing Institute to learn how to predictably scale implant production, by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Start dominating your market by getting Progressive Dental Marketing's award-winning services and continuing education seminars to exceed your dental practice goals now! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit theclosinginstitute.com today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!