What Are The Q4 Essentials?

Published: 11/25/2022
Author: Charles Hernandez
Senior Practice Consultant

The end of the year is near, and business owners across the nation are trying to get through the holiday season profitable and ready to take to the following year solid and successful. Quarter 4 (Q4) for companies is the busiest and most competitive time of the year.

Preparing For Q4

Business owners deal not only with their direct competitors but also with competitors outside their industry. American Express released data showing that the last three months of the calendar year caused the most significant fluctuation in cash flow among small businesses. So, what should business owners do to prepare for such a vital part of the year? One fundamental aspect of the preparation for Q4 would be planning the budget for next year.

Evaluate Your Marketing Budget

Figure out how much you’ve allocated for marketing expenses during Q4. This is a great way to ensure the marketing budget is allotted and set aside for the company’s continued growth. Also, according to the IRS, marketing expenses are tax deductible. Therefore, anything such as digital marketing, traditional marketing, and even public relations can be used as tax-deductible income.

The government allows you to deduct expenses that help bring in new customers and keep existing clientele. It is essential to note that as a business owner, you can only deduct the costs of marketing efforts directly related to your business activities.

Define The Campaign Goals

Another great way to prepare for Q4 is to define the campaign goals; clarify what tasks need to be achieved, whether it’s increasing the website traffic, a particular volume of sales goals, or a certain number of new customers. This strategy not only holds vital for Q4, but it also sets the momentum for the following year.

At this point, consider setting aside a budget that reflects your goals for the Q4 leading into Q1 of 2023. Going over your profit and loss statements and cash flow forecasts gives you a better idea of what you need to do to reach your annual revenue goals—or adjust your budget and expectations.

Here is an excellent opportunity to meet with your employees to review targets; go over practical and easy benchmarks to reach to increase morale, drive, and motivation. Take a moment to review the company’s profit statements, check if it’s on the right track, and reorganize the profit goals.

We Can Help You Determine What Your Q4 Essentials Are

Polling 300 U.S. small businesses, an American Express survey found that one-third said the fourth quarter is the most profitable time for their business. The survey also revealed 42 percent of small businesses report costs increasing as high as 25 percent in the same period.

These are just a few items we should be asseing during the holiday season. Hopefully, most of you were able to enjoy the holiday season, considering future ventures. For those who were heads down and stressed out closing Q4, let’s focus on the items above to ensure a successful Q4.

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