Why Are Stock Blogs Important In SEO?
Author: Sariah Amin
At Progressive Dental, we write and post two types of blogs: custom blogs and stock blogs. While custom blogs are individually written for every practice’s specific website, stock blogs are written in a way that can be applied to any dental website. Continue reading to learn more about what stock blogs are and why they are important for SEO
What Is A Stock Blog?
A stock blog at Progressive Dental has a broad enough topic on a certain procedure practices perform that can be applicable to many of our clients’ websites. Currently, our stock blog topics for specific dental procedures include dental implants, cosmetic dentistry, orthodontics, periodontics, endodontics, and wisdom teeth. Our SEO department can adjust this list every month when new treatments become more applicable to many dental websites.
Stock blogs can be thought of as blog templates, they are written so that only the city and state within the blog's copy - the informational text written under every heading and subheading - needs to be changed for every client.
For example, if a stock blog is targeting a practice that does All-On-4 dental implants, the SEO department only needs to apply the right city and state in the stock blog for every dental practice requiring stock blogs for All-On-4 treatments.
What's In A Stock Blog?
A stock blog will always have a title that is in H1 format, subheadings that are in H2 format and sometimes H3 format, and a CTA at the end of the blog. Within the blog's copy, it needs to have the keyword in the copy at least four times. So, for stock blogs highlighting a dental practices’ full mouth dental implant treatments, it will need to highlight the full mouth dental implant keyword. The city and state will need to be in the copy at least 3 times, too.
The CTA is also written in a way that it can be applied to any dental practice. So, the name of the specific doctors and the practice name will need to be inserted for every client.
How Are Stock Blogs Important To SEO?
Stock blogs are important to SEO because they can be used for any dental website it has a topic for, strengthening the website with the specific key words and locations it links out to. When these stock blogs are published in the clients’ websites, the specific treatment topic key words are linked out to the website’s pages for that topic. The city/state for that practice is also linked out to that specific location. These links tell google the website is trustworthy!
Have Your Dental Practice Appear On The First Page Organically on Google, Bing, Yahoo, and More!
At Progressive Dental, we firmly believe that a quality content strategy is imperative to the success of your marketing to increase your leads. We also know the importance of organically ranking on the first page search results. Through our 13+ years of helping thousands of practices grow, we can confidently say that the best leads that are the most qualified have come through organic search results. Ranking in the top search results, especially on Google gives your audience the perception that you are the best. Position yourself as an authority in your market by working with Progressive Dental!
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