Is There a Vaccine to Ensure Campaign Success? Author: Marit Spisany You’d be hard pressed to find a person who isn’t looking forward to the world returning to “normal” (whatever that means). The pandemic has put our lives on hold and changed how we looked at everything around us. In an unprecedented way, so many...
What Credit Scores Should You Expect From Your Patient Population? Many patients appreciate being able to pay for their dental care over time, especially if they don’t have the cash on hand or want to keep their credit utilization percentage below the recommended 30% mark. For instance, let’s say you have a patient who could...
Did you know that only 2% of sales are made off of the first contact between a salesperson and a lead? If that blew your mind, just wait. It can take at least five follow-up efforts after original contact is made before a customer will say “yes,” and a whopping 80% of sales are made...
Progressive Dental Marketing is honored to receive another award and earn a Distinction of Excellence at the 25th annual Videographer Awards, one of the most respected and longest-running award programs in videography. Progressive Dental Marketing provides niche marketing and advertising services to the dental industry, with specialization in emotionally-driven content to distinguish the unique practice...
Through 2019 and into early 2020, many offices were starting to ramp up and dial in different equations for doing multiple hybrid arches per month. Then the pandemic hit. Everything stopped. Over the course of the following months, we have seen some practices bounce back, some even averaging 20 arches per month. But there...
Currently, there is a lot of uncertainty out there in the dental marketplace. Towards the end of March and throughout April, there was a general apprehension from the patient’s perspective in terms of going to the dentist, but also from the doctors in terms of continuing their current marketing strategy. What we did notice, however,...
One of the best ways you can stand apart from the competition as a dental practice is to have a custom, original Dental Logo Design. More than a face for your business cards and dental website, a great logo design is unique, capturing the attention of new patients wherever you advertise. A simple, memorable logo...
Top 3 Mistakes Dentists Make When Marketing Dental Implants Today, I'm going to share with you the Top 3 Mistakes that Dentists Make with their Dental Implant Marketing that are absolutely killing your campaign. 1.) Lack of Compelling Assets One of the biggest mistakes that we see, by far, is advertising without creating assets first....
The Four Pillars to Marketing Dental Implants Progressive Dental Marketing launched as a company in the heart of the Great Recession, a time when many practices were facing the sudden realization that they may have to close their doors for good. What PDM noticed was where some practices struggled to merely survive, others thrived. The...
10 Things You Will Miss if You’re Not at Catalyst Team Building - The greatest impact from Catalyst will come from bringing your team. It is an excellent way to develop a stronger bond, increase motivation to grow your practice, and build momentum to take your practice to the next level. Expert Speakers - Get...
