These days, it is no longer enough to simply attract as many patients as you can. High performing practices that want to expand their business and go to the next level need to change their focus from trying to market to everyone to attracting highly-qualified patients looking for specific treatments. These patients, most commonly referred...
Before we begin, put yourself in the shoes of a patient with failing dentition. Imagine their daily struggles and emotional stress. Then, take a moment (about two minutes) to watch the video testimonial above. Even if you haven’t experienced similar dental issues, didn’t you feel somehow connected to this patient and his story? Do you...
How to Effectively Use Social Media to Increase Patients Do you look at social media platforms like Facebook, Instagram or Twitter as strictly places for entertainment? If yes, you could be missing out on a HUGE source of potential patients. Facebook alone has 1.4 BILLION daily active users ranging from teens to seniors over 65...
The current state of dentistry is ever evolving. New trends in technology are taking flight, whether that be in revolutionary laser periodontics or computer-guided implant surgery. Practices have a choice: to jump on board or fall behind. Yes, competition is increasing and it often comes in the form of corporate dentistry. Instead of turning to...
Are you not getting the web traffic you want, even with Search Engine Optimization (SEO) best practices in place? When did you last publish a blog to your website? If the answer is never, or you had to go look, the answer is “too long.” Blogging is an invaluable tool to boost your website’s SEO...
The simple answer? No. But marketing campaigns aren’t simple, are they? First, have you given the campaign enough time to be successful? We often hear practices exasperatedly sigh their frustration after not seeing any ROI, or return on investment, from just 30 days of a new marketing campaign. Unfortunately, that usually isn’t enough time for...
We understand. You already have a website with lots of content that has proven effective over the past few years – so why upgrade? Think about your cell phone. Now think about how often you upgrade that cell phone. Do you still have the same one from two to three years ago? Probably not. A...
YES! Content is King! Search engines, like Google, have an algorithm for how they place value on websites; which, ultimately, is how they decide where to place each site on their search results page (SERP). These scaling algorithms are constantly changing, and the search engines will never share them with you, or everyone would be...
Now that you have the basic foundation of your press program established, you need to fill in the cracks with quality, engaging content. This is when we often hear: “How do I make my press releases work?” As a general rule, your press release should have one newsworthy topic, and each release should aim to...
If you don’t know your audience, how do you know what sort of conversation to have? A key fact to note is that posts show up in a generalized area around your location; this makes it critical to have some understanding of the actions of people around you. First, find out when your audience checking...
