In our first installment of this three-part blog series, we discussed ways to improve your “know” factor, such as creating a killer website that’s both aesthetically pleasing and chockfull of educational information about services, policies, and procedures. In part two, we’ll delve into some proven approaches for boosting your professional likeability. Why should you care...
The fact that people are more inclined to do business with individuals they “know, like, and trust” probably comes as no surprise to you, but you may be less familiar with some of the strategies you can use to achieve this. Since the “know, like, trust” factor is so critical to the continued growth of...
YouTube is transforming the way we discover information on the web. Bought by Google in 2006, YouTube is the second most popular search engine in the world, making it one of the most powerful promotional tools at your disposal. Still unsure? Let the numbers do the talking! YouTube has one billion unique monthly visitors. YouTube...
Whether patients are purchasing a service for $100 or $10,000, they will not pay for it if there is not enough perceived value. Everything involved in selling high dollar treatment plans boils down to creating value. In business, we use the following formula to calculate value: Value = Benefits – Costs. This means that as...
At Progressive Dental Marketing, we specialize in the creation and implementation of customized campaigns designed to convert high-dollar cases for dental clinicians. Although we use a variety of marketing strategies and techniques to help our clients achieve their unique practice objectives, education serves as the guiding principle our approach is built upon. Overly focusing on...
Organic SEO plays an instrumental role in Progressive Dental Marketing’s ability to produce top-ranking websites for our clients. As our resident search engine optimization (SEO) strategist, Sean Salamone performs a range of duties to help our clients gain the Internet exposure they need to connect with their ideal patients, such as performing strategic keyword research,...
