Have you ever wondered how a search engine works? How is it that when a potential patient searches for "dentists in Seattle," certain dental offices come up at the top of their results-and others don't? One big factor that goes into these rankings is choosing relevant keywords and incorporating them throughout a web page. When...
As you've dedicated yourself to creating a bang-up dental marketing strategy, chances are you've learned a lot about using social media. You've created your Facebook page, started a dental blog, and are gradually learning how to promote your practice on Twitter. But is that all you need to pay attention to? In an answer: no....
Oh no, you have hit that inevitable moment in every writer's career . . . you have writer's block. Working in web marketing as a blogger is not always easy. You are tasked with turning out fresh and creative content on a daily basis. It can become tiresome and easy to lose focus. This is...
As the owner of a dental practice, you may wonder how you can use Twitter to effectively promote your small business. Twitter has over 230 million users - half of whom are actively engaging with brands and other users. But finding a way to share your content without getting lost in a sea of voices...
Imagine you wake up in the middle of the night with a toothache. What would you do? Or instead, imagine you are at a theme park with your kids when suddenly one of them trips, falls and chips a tooth. What would you do then? Most people nowadays would grab their smartphone or tablet and...
As someone trained in the dental field, you might be at a loss about Internet marketing. Maybe you want to drive traffic to your website and patients to your practice, but you don't know how. Where do you start? What can you do to create an online presence? Fortunately, you don't have to be a...
In our first installment of this three-part blog series, we discussed ways to improve your “know” factor, such as creating a killer website that’s both aesthetically pleasing and chockfull of educational information about services, policies, and procedures. In part two, we’ll delve into some proven approaches for boosting your professional likeability. Why should you care...
The fact that people are more inclined to do business with individuals they “know, like, and trust” probably comes as no surprise to you, but you may be less familiar with some of the strategies you can use to achieve this. Since the “know, like, trust” factor is so critical to the continued growth of...
YouTube is transforming the way we discover information on the web. Bought by Google in 2006, YouTube is the second most popular search engine in the world, making it one of the most powerful promotional tools at your disposal. Still unsure? Let the numbers do the talking! YouTube has one billion unique monthly visitors. YouTube...
Whether patients are purchasing a service for $100 or $10,000, they will not pay for it if there is not enough perceived value. Everything involved in selling high dollar treatment plans boils down to creating value. In business, we use the following formula to calculate value: Value = Benefits – Costs. This means that as...
