Did you know that only 2% of sales are made off of the first contact between a salesperson and a lead? If that blew your mind, just wait. It can take at least five follow-up efforts after original contact is made before a customer will say “yes,” and a whopping 80% of sales are made between five and 12 contacts!
Now that you’ve discovered what it takes to close a lead, ask yourself this: When you get a lead, how many times do you attempt to reach out to them? What happens if you give them a call and they don’t answer the phone? Does your follow-up process end there? What other ways are you trying to get in touch with them? Are you sending them emails or text messages in addition to that call?
If not, we get it. Your practice is busy, and your team members often wear multiple hats throughout the day. But that’s also why it’s crucial to incorporate automation within your practice. Automation keeps your practice working, even when you aren’t, which ultimately keeps your patients engaged and increases your overall bottom line. Here are our top three reasons why you need to incorporate automation into your practice:
- Patient Engagement: Patients are obviously THE most important part of your practice. You want them to feel heard, understood, and above all else, you want them to know that you’re available to them whenever they need you. Remember, a patient might not decide to take that next step the first time you reach out to them. If you have a series of emails, texts, and phone calls to follow-up with them, who do you think they’ll reach out to once they’re ready?
- Campaign Monitoring: One of the most important aspects of running a successful marketing campaign is lead tracking. In the hustle and bustle of a regular day at a dental practice, it can be easy for leads to get lost in the shuffle. By utilizing an automation platform, you’re ensuring those leads are constantly receiving touches, even when you may have unintentionally lost time in your day. When you’re ready, you’re able to return back to the platform and know exactly where all of your leads are in the marketing funnel.
- Managing Your Workflow: Let’s be honest, our time is valuable. From small offices up to multi-location practices, it’s important to have a standardized system for the way that you handle your workflow. Now, standardization doesn’t have to be rigid; utilize this opportunity to customize a process that works for you and the unique qualities of your practice.
So, there you have it! Those are our top three reasons why you need to incorporate automation into your practice. Not sure where to begin? No problem! Dental specialists interested in learning more about Progressive Dental Marketing, including their award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling 727-286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit boostfullarchcases.com today to reserve a spot for you and your team!
Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!