The Closing Institute

TRANSFORM Your Treatment Coordinators into CLOSERS!

Leverage your team. REAP the REWARDS.

Most dental practices wish to increase their number of high-revenue, full arch procedures. We discovered, however, that these practices fail to consistently close cases. The primary culprit? Most Treatment Coordinators lack proper training in how to sell a treatment plan—a crucial, but often overlooked, step of the overall process. We developed The Closing Institute to close this gap and deliver a revolutionary sales system that renders results!

Exclusive Sales Training

The Most Relevant Sales Training in the Dental Industry!

Our distinguished team has uncovered what is at the heart of every patient’s buying decision. Most courses don’t have a lasting impact because they do not understand the point of view of the patient and how to quickly uncover their truth.

Some of the tools you’ll learn:

The psychology of a CLOSER

Standardized sales process

The Art of Influence

Identifying and overcoming acceptance barriers

Marketing creative financing options

Follow-up strategies and tools

Getting unscheduled treatment back in the door!

Our Transformative Program Includes:

Sales Training Curriculum & Professional Certification

A full range of connected curriculum to master the skill set needed in today’s complex market, including compelling lectures, break-out group sessions, and role-playing exercises to help students reach the CLOSER certification.

Group Impact Training

Highly stimulating training events, including one initial Boot Camp and quarterly Power Sessions in Clearwater, Florida to achieve CLOSER certification. Group training events qualify attendees to earn 12 CE credits recognized by the ADA and AGD upon completion.

Coaching & Mentorship

Monthly coaching calls for Treatment Coordinators primarily focused on refining the skills needed to increase case acceptance.

Online Learning

Three interactive levels of training modules for Treatment Coordinators completed at your own pace to reach certification. Modules include an array of resources to explore and expand your knowledge base.

The Closing Institute is not time limited to a 2-day CE Course. It requires an on-going commitment
that allows you to achieve impressive results and career growth.

Next Kick-off Boot Camp
October 9th & 10th – DON’T MISS IT!

Boot Camp

You begin the training program by attending one of our three Boot Camp events offered in Clearwater, Florida throughout a one-year span. The Boot Camp events are for Doctors, Treatment Coordinators, and Office Managers to attend together. 

You’ll learn these foundational concepts:
  • Core process intro
  • Controlling of the sale
  • Qualify hard | Close easy
  • High ticket sale scripts that achieve
  • Ultimate blueprint to Treatment Planning
  • High-dollar procedure scripting
  • Proven strategies to convert leads
  • Bundling full-arch Treatment Plans

2020 Boot Camp Dates

  • January 24th & 25th
  • April 24th & 25th
  • July 24th & 25th
  • October 9th & 10th

Power Sessions

The next required component of our program is to attend our quarterly high-energy Power Sessions! These group training events are exclusively for Treatment Coordinators, with quarterly sessions scheduled throughout a year’s span.

Interactive Power Sessions reinforce training to:
  • Develop advanced communication skills
  • Immediately build rapport with patients
  • Boost case presentation performance
  • Improvise unscripted situations
  • Confidently overcome common objections
2020 Power Session Dates
  • February 21st
  • April 3rd
  • June 19th
  • August 21st
  • October 16th
  • December 4th

Please Note: All Boot Camp and Power Session events take place in Clearwater Beach, Florida. We secure the event location and accommodations ahead of time to offer the best room block rate to attendees.


Bart knellinger

president & ceo, progressive dental

Bart Knellinger started Progressive Dental in 2009 after recognizing a need for marketing and consulting services within the dental field. Bart has helped thousands of practices identify areas for growth, and he has been noted as one of the leading innovators in dentistry today. Bart has spoken for some of the industry’s largest organizations including BIOLASE, the American Academy of Implant Dentistry, Nobel Biocare, The Dawson Academy, The Pankey Institute and more. He was recently recognized on the Business Observer’s 2015 40 Under 40.



Gerritt W. Cora has been with Progressive Dental since its inception in 2009. Gerritt studied financial consulting and marketing at the University of Miami and has since worked with some of the largest dental practices in the country. Skilled in strategy development and motivational speaking, Gerritt has spoken for a variety of industry organizations, including BIOLASE, Chao Pinhole® Surgical Technique and the Engel Institute. Gerritt can be found lecturing and training practices across the country on a weekly basis. He currently works with some of the largest producing laser, dental implant and All-on-4® practices in the country.


Discover how our Treatment Coordinator Sales Training & Mentorship Program can increase your dental implant conversion rate. Complete this form to receive an absolutely FREE implant case presentation consultation!

Absolutely Free Case
Presentation Consultation