Fontainebleau Miami Beach, FL
December 1st & 2nd
The Closing Institute’s Full-Arch Growth Conference
3-MONTH CASE STUDY
May, June, July | Averaging 30 Arches Per Month
During a three month time period, when business decisions were ruled by fear, this oral surgeon hit record breaking full arch production. Watch as we outline the strategy, marketing tactics, and treatment planning technique this practice utilized to reach 30 arches a month.
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Dr. Andrew Mueller
Dr. Andrew Mueller is an oral surgeon, operating a small referral-based practice in Wichita Falls, TX. When he brought Progressive Dental Marketing in as his practice’s marketing agency, he had the goal of opening additional centers and focusing exclusively on full arch. Initially, we did a complete rebrand for the practice. Our videographers and photographers developed custom assets, and we developed an entirely new oral surgeon website. Dr. Mueller then opened his de novo practice in San Antonio to begin his expansion through Texas. Before the pandemic hit, Dr. Mueller was averaging around 15 arches a month as a brand-new practice with no referrals and no existing patient base.
Our biggest objective for marketing Dr. Mueller’s oral surgery practice was to take advantage of the reduced competition and increase his overall brand presence. Because he had just opened his new location and the brand was unfamiliar to those in the area, we wanted to increase his overall impressions and get in front of as many eyeballs as possible. We created a custom website to serve as the foundation of our marketing efforts. We filmed a series of doctor video blogs, patient stories, and cultural videos to use as assets throughout the website.
Dr. Mueller’s website was locally optimized for San Antonio and Wichita Falls keywords to attract patients specific to those markets. With this initiative in mind, continual SEO improvements will ensure that he is branded as the premier oral surgery practice in San Antonio and surrounding areas.
We built out two separate campaigns in Google Ads, one price focused and one prestige or credibility focused. While many doctors feel price shoppers aren’t qualified, they are actually the most qualified lead you can get. Price shoppers are already sold. They’ve made up their mind and they’re going to do the procedure. They’re just trying to get the most value possible for every dollar they spend. Which is why we built campaigns exclusively focused on them.
During the height of the pandemic, people were spending such significant time on social media, it was extremely important to be present in the market. We created several ads, both direct and retargeting to aggressively maintain our top of mind presence in front of the patients.
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We concentrated on broadcast media, with a specific emphasis on local news, targeting the 50+ demographic. We incorporated a mixture of :30 second and :60 second spots, with both price focused and prestige focused campaigns. The shorter spots contained a stronger call to action through an emphasis on price. The longer spots utilized an emotional patient testimonial to focus on prestige and had no aggressive call to action other than to visit the website. This allowed Dr. Mueller to put himself in front of price shoppers while also maintaining his reputation for being the authority in his field.
Watch the Video
Watch the Video
|Tactics||Monthly Leads||Monthly Cost Per Lead|
|Website & SEO||90||$11|