How to Effectively Use Social Media to Increase Patients
Do you look at social media platforms like Facebook, Instagram or Twitter as strictly places for entertainment? If yes, you could be missing out on a HUGE source of potential patients. Facebook alone has 1.4 BILLION daily active users ranging from teens to seniors over 65 years old, and all of them need some sort of dental care.
According to the digital marketing agency ODM Group, 74 percent of consumers rely on social media to influence their purchasing decisions. And with over one billion daily active users, that is a LOT of potential patients.
So what types of posts are effective at grabbing attention and attracting patients?
People often get on social media to have fun, relax, and be entertained. So it’s ok to show off how fun your practice and staff are to add a human element to the social media post. Celebrate staff birthdays, patient raffle winners, office outings, or anything fun! Make people WANT to be a part of the fun and they will engage with your posts and be intrigued to find out more about the practice.
When you can provide firsthand experience about a procedure through a compelling and emotional patient testimonial, it adds credibility to the doctor and practice. Quotes are good, before and after pictures are better and video testimonials are BEST. Who better to tell potentials patients about a procedure or their experience with you than your current ones?
Video blogs are short videos of clinicians speaking to patients about procedures, technology or happenings around the office. People like watching videos because it allows them to connect with the doctor on a one-on-one level. Video blogs also place you as the expert on a subject matter, helping patients feel more comfortable about choosing you for their procedure. An effective video blog could encourage potential patients to book an appointment right away!
Progressive Dental has an expert social media team dedicated to creating personalized posts that are proven to reach potential audiences and increase phone calls. Contact your dedicated account manager or call us at 727-286-6211 to start your custom social media campaign today!