The Pitfalls of Partnering with an Agency that “Specializes” in Almost Every Vertical!

The Pitfalls of Partnering with an Agency that “Specializes” in Almost Every Vertical!

The Pitfalls of Partnering with an Agency that "Specializes" in Almost Every Vertical!

Author: Ray Miranda

Jack of All Trades; Master of None

You see it all too often, an agency with a name that doesn’t specifically tell you what they specialize in. Yet, that agency promises your practice that "they are the experts," so, you partner with them. What happens then? The people in the agency are advertising your dental practice in the broadest way possible, because that other agency has multiple clients: a dentist, a lawyer, a Brick-and-Mortar, and a local pizza shop. When other agencies spread themselves too thin, your dental practice ends up with agents who are supposed to take care of your business growth but can’t tell the difference between an Inlay and an Implant.

Now take Progressive Dental, I’ll give you three guesses on what our only vertical is. Something tells me you’ll only need one.  We are knowledgeable in the dental industry. We don't just focus on the name brand alone: we target fields, procedures, symptoms, and services, where you, as a doctor, will want to grow. If you want to advertise Implants, Invisalign, or LANAP; we not only know what you are referring to but understand the dentistry market enough that we can focus on your own unique and specific goals.

As Bruce Lee famously said: I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.

Partnering with An Agency That Treats All Clients the Same Way is BAD!

Some agencies have the same plan for all of their clients, regardless of their goals. A new patient campaign is going to look nothing like a dental implant campaign, and we understand the differentiating factors between a General Practitioner and an Oral Surgeon. If you are a doctor who is hearing an agency pitch you a broad strategy that doesn’t align with your goals, it might be because that agency doesn’t understand said goals.

At Progressive Dental, we treat every prospective client as a partner. Our relationship begins with an in-depth strategy session where we identify your current state and your vision for the future, establish a budget, and work with you and your team to ensure success. You aren’t just added to a book of clients, and we don’t have a nameless and faceless team working behind the scenes. We take the time to welcome you to our team and make ourselves an extension of your team as well.

Getting Low CPA Should Not Be The Bottom Line

Other agencies will often see the CPA (Cost-Per-Acquisition) as the final metric and consider that a successful lead. But what they don’t understand is the work that goes into actually getting that patient through the door. With everything offered in-house: from our lead management platform, to our infamous continuing education course, The Closing Institute, you have support every step of the way.

Now, this list could go longer, as there are many ways partnering with an agency could go wrong but call Progressive Dental and we can show you how our successful techniques will help you achieve big!

Contact Us!

Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting Or feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growthOur team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!

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