Traditional Media, Not So Traditional Anymore! Author: Marit Spisany Published: 8/23/2021 If you want a well-rounded marketing campaign, you are probably aware that you need to have a mixture of media - including digital and traditional avenues - to really see a significant difference in your business growth. You’re also likely aware that there are...
How Custom Video And B-Roll Can Help Your Dental Marketing! Published: 8/16/2021 In the past, we have addressed how to create strong web videos and how to use social platforms like YouTube and Facebook to improve your traction. Today though, we want to address the best practices in giving your dental practice videos, dental website,...
The Importance of Excellent Dental Web Design Published: 8/16/2021 Long over are the days of a world where the only dental marketing that a dentist's office would need to do, is to rely on their patient's word of mouth. Today, your dental website is your calling card! It’s your first introduction to potential clients. Your...
So You Want To Write A Blog? Make It Count! Author: Marit Spisany Published: 8/13/2021 Did you know HOW you write a blog is almost more important than WHAT you write your blog about? A well written blog can have a significant impact on your SEO (search engine optimization). WHAT IS SEO? SEO is a...
The 5 Mistakes that Can Bring Your High-Performing Practice to Average, Overnight! Author: Aparna Pawar Published: 8/09/2021 Give two practices the same marketing budget and very similar locations, and you’ll see one practice drastically outperform the other! Why would this be? With my five+ years of working as a practice consultant for Progressive Dental Marketing,...
Should Oral Surgeons Market Direct to The Public? When I search “dental implant specialist” in google, you know what I see? The first link takes me to a general dental practice. The second one takes me to another general dentist who has a specialization in implantology. Third? A Prosthodontist. In fact, not one person in...
Why Oral Surgeons Can’t Close Price Shoppers We are all people. We want to know what the best price is based on anything that we are buying. With many oral surgeons, many deals and price adjustments have been done before clients ever walk through the door. This makes the one-time sticker price relatively shocking, especially...
Why Your Dental Implant Marketing Is Underperforming? “Content is king” is a term thrown around a lot in our current age. The reason is, that there is truth behind the phrase. The more content being produced, the more likely you are going to be naturally promoted by the Google algorithm. But why do some marketing...
Top 5 Reasons To Work With A Dental Marketing Company For Your Social Media Presence! Author: Aparna Pawar Published: 7/16/2021 As a dental practice growth consultant, I get this question from many of my clients: Should I mange my dental office’s social media in house? So, I ask my clients these 3 simple questions: •...
How to Elevate Your Full Arch Practice’s Brand in 5 Steps Author: Peyton Breault Whether you know it or not, your practice is your brand. Yes, a brand like Nike or Gatorade. Now that you know you’re a brand, where do you go from here? For starters, you want to build your brand identity and...
