How to Elevate Your Full Arch Practice’s Brand in 5 Steps
Author: Peyton Breault
Whether you know it or not, your practice is your brand. Yes, a brand like Nike or Gatorade. Now that you know you’re a brand, where do you go from here?
For starters, you want to build your brand identity and brand awareness. With Progressive Dental’s Assistance, we can help you build your brand in these 5 steps:
1. Tell Your Audience Who You Are
Are you a periodontist or an oral surgeon, or maybe a multi-disciplinary practice? Do you have multiple doctors in your practice or are you the sole clinician? What full arch product offerings do you have? Are we in a scenario in which we are offering an All-on-X option with a Zirconia bridge and that’s it, or do we have an option for a removable prosthetic, a hybrid, a long-term provisional, and/or different materials?
2. Discover the Purpose Behind Your Brand
We can help guide you through these questions to decipher your brand:
Why do you exist? What differentiates you from the rest of your competition? What problem do you solve that others can’t? Why should people care?
3. Develop Custom Assets
Videography, patient testimonials, before and after photos, website development, internal materials… Before we can begin marketing and attracting leads, we need high-quality assets that will predictably convert traffic into leads.
4. Train Your Treatment Coordinator and Staff
You must prepare your staff for the influx of leads and ensure there is a process to close high-dollar cases. Allow the treatment coordinators to do the selling and communicating with the patients, keeping the doctor in surgery.
Your team’s ability to connect with patients regarding their treatment options can be the difference between converting the patient or losing them to a second opinion.
5. Market, market, market
After you’ve developed your identity and have high-quality custom content, your final step is to drive massive and targeted traffic to those assets to generate consistent leads.
We are a full-service agency, so we can advertise in any way, shape, or form that you could imagine. From PPC to social media, traditional media and more, we can reach your ideal patients and deliver quality ROI!
Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit boostfullarchcases.com today to reserve a spot for you and your team!
Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!