Each year on December 3rd “National Roof Over Year Head Day” is celebrated as a day to be thankful for what we have, starting with the roof over our head. All across our nation there are many that do not have the things that, to us, are a normal part of our everyday life, such...
In our first installment of this three-part blog series, we discussed ways to improve your “know” factor, such as creating a killer website that’s both aesthetically pleasing and chockfull of educational information about services, policies, and procedures. In part two, we’ll delve into some proven approaches for boosting your professional likeability. Why should you care...
Whether patients are purchasing a service for $100 or $10,000, they will not pay for it if there is not enough perceived value. Everything involved in selling high dollar treatment plans boils down to creating value. In business, we use the following formula to calculate value: Value = Benefits – Costs. This means that as...
