Why Your Dental Implant Marketing Is Underperforming?
“Content is king” is a term thrown around a lot in our current age. The reason is, that there is truth behind the phrase. The more content being produced, the more likely you are going to be naturally promoted by the Google algorithm. But why do some marketing pushes still fail? Strategy. Without a strong strategy, your content may be falling flat. If content is king, then strategy is queen. Here are our two biggest tips on how to make a winning marketing strategy that works for you.
Break The Generic Mold with A Killer Strategy
If everything is about dental implants or the process of getting dental implants, it’s super generic. Nobody wants to see stock content, the same generic smiles, and cartoon teeth with toothbrushes. People want to see what you are offering, your results.
A way to break this mold is by focusing on exactly what sort of implants you want to do. The more specific you can make your campaign, the better the marketing strategy will work. If you specialize in aesthetic zone implants or in full-arch implants, for example, will allow for more targeted marketing. Focusing on a campaign allows you to draw from a specific crowd. That sets you apart when clients are searching for people who specialize in their implants.
Build Lasting and Impactful Content
Anyone who has told you that “content is king” is correct. But more and more, people are wanting content that is more natural sounding rather than chock full of keywords to get your site boosted. Essentially, content that sets your practice apart from other specialists will always help in winning over potential clients.
Since specialists offer all sorts of services, having marketing that helps drive clicks or likes or potential calls is important for all the different services you are providing. When paying for an ad on television or on a search engine, you are paying for the impression, the eyeballs, the clicks on the ad.
Once people have started getting into your website and social media, the custom content is going to keep them searching and convince them why they should choose you over other dental specialists. Custom content that speaks to the talents of the doctors in your practice, that speaks to your treatments, that speaks to the stories of other clients, this customized content makes people feel more comfortable engaging because they know what they are walking into.
Want A Full-Circle Marketing Approach?
If you speak to a web development company, you’ll get a stellar website and that's about it/ If you speak to a specialized media company, you’ll get good media and that’s about it. Luckily, we here at Progressive Dental Marketing are experts in curating high-quality content for social media as well as guiding dental practices to making the best content they can.
Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit boostfullarchcases.com today to reserve a spot for you and your team!
Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!