How to Pick a Color for My Brand In Dentistry?
Author: Kareline Lopez-McNeill
Finally, you decided to start your own practice after the long process of acquiring bank loans, finding and purchasing the perfect office, and hiring the right staff. Next, you have to create an identity that represents who you are and your commitment to your practice.
There is a lot when it comes to branding a dental office to make sure you are differentiating yourself in such a competitive market. You will need a logo to start a brand, and you need to pick colors, fonts, and create graphics. As simple as this sounds, some people could find this process even more complicated than all the paperwork it took to buy the whole practice.
So let us go into colors. Is picking a color important? The answer is yes; color is essential. Did you know that colors help us remember, not only in terms of memory but also connect and link to feelings or emotions? For example, if you are trying to sell ice cream, would you use red or blue? Red, Yellow, orange are warm colors; they evoke emotions ranging from warmth. On the other hand, blue, purple, and green are cool colors. With that being said, there is your answer! Now you know that for ice cream, blue or green would be the color to pick.
In terms of a Dental Practice, there are various things you can consider when picking the right color for your logo. Things like reliability, calm, elegance, etc. If color can remind you of things and feelings, it could go both ways. You can be reminded of pleasant things or not-so-nice things.
On the one hand, you have colors like:
- Brown: This color is most associated with reliability, stability, and friendship.
- Blue: Creates feelings of calmness or serenity.
- Green: Evokes a feeling of abundance and is associated with refreshment and peace, rest and security.
- Black: In color psychology, black is sophistication, power, and elegance.
On the other hand, you have colors like:
- Red: The red color is associated with excitement, passion, danger, energy, and action. However, in an industry where one of the top reasons people don't go to the dentist is fear, red can remind them of blood or a bad feeling of discomfort, so if you feel strongly about red you might still use it. There are ways to incorporate it as an accent in combination with another color.
After learning more about color you can see here that as much as you want to think that you can pick a color just because you like the color, this is not the case. Make sure to remember how important it is to choose the correct color when you’re in the branding stage of your new practice.
Know that a tiny decision like color can define your Brand and this breakdown will help so that you don't have to stress about what to do. However, you might need a little help when it comes to picking the right colors for your new Brand.
An experienced Graphic Designer who knows color, typography, and images can help you determine that based on your needs and wants. Progressive Dental Marketing has seasoned designers with over ten years of experience working with color typography and images. Trust the experts. We are here to help you make all of those decisions simpler, Progressive Dental Marketing is the expert when it comes to business development in dentistry!
Are You Looking For A Graphic Designer For Your Dental Practice?
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