Landing Pages Are Key To Successfully Increasing Qualified Leads!
Author: Shelley Glime
Ever wonder why your marketing campaigns go to a landing page rather than the website? Before we get into the details of why a landing page works best for marketing, let's first define landing pages.
What Is A Landing Page?
A landing page is a specific page designed to convert leads for your marketing efforts. The pages can be used for any marketing effort including but not limited to Google Ads, Facebook, and Television. Landing pages are typically simple and contain only the information about the procedure and/or product you are advertising. For example if you are marketing dental implants the landing page created for your campaign should only contain information about dental implants. This is so the reader doesn’t get discouraged by too much information that isn’t relevant to their search and/or ad they clicked.
...But Why Use A Landing Page?
Limit Viewer Distractions
Typically a landing page doesn’t have a menu at the top of the page. This way the reader isn’t distracted by additional information on other procedures and/or products the practice offers. Remember the goal of a landing page is for the patient to either fill out a form on the page or call the practice to schedule an appointment. With that being said one of the most important parts of a landing page are the calls to action throughout the page. These sayings are what drive actions on the page for example Call Now! Get Pricing Instantly! Schedule Your Free Consultation, etc. Taking time to make sure that your marketing has the correct call to action is vital to increase your leads.
Ensure Accurate Tracking
A landing page also allows you to track the campaign’s results with certainty. The forms, surveys, and call-tracking lines are all dedicated to the campaign that you are running. This allows you to directly track the campaign’s results without questioning if it came from another tactic.
Keep in mind the main goal of marketing is to get you as many qualified leads as possible. Progressive Dental Marketing has been running campaigns with custom landing pages for over 10 years. We know what works and what doesn’t to get you qualified leads through years of testing and experience. We are the only dental marketing company that can truly generate high-dollar leads and provide doctors with a sales system that will ensure a high closing percentage and a phenomenal return on their investment.
Are You Looking For A Video Partner?
Are you looking to take your dental marketing to the next level? Look no further than Progressive Dental Marketing. We offer professional video packages that can be used for everything from patient testimonial videos, office tour, dental treatments, doctor documentaries and more! Our video department has created multiple award winning cultural videos for many doctors before, and we travel anywhere within the Continental United States for our doctors!
Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!
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Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!