At Progressive Dental, Our Sales Mentality Is Quite Simple | If You Put Others First, You Will Never Be Second!

At Progressive Dental, Our Sales Mentality Is Quite Simple | If You Put Others First, You Will Never Be Second!

At Progressive Dental, Our Sales Mentality Is Quite Simple | If You Put Others First, You Will Never Be Second!

Published: 05/23/2022
Author: David Shimkus

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” - Maya Angelou

This quote relates to sales because you never get a second chance to make a first impression. People do business with people they like and trust; it’s all about relationship building.

Is A Sale More Than A Sale?

vice president gerritt cora at the closing institute event

Everyone has heard these terms in regard to sales and many may say they are cliché but read them again and think about each one.  In a professional setting, are you going to do business with someone that comes in with a tank top and flip flops on?  Maybe if you are looking for a fishing guide.

Are you going to do business with someone you don’t like or trust?  Probably not because why would you put your own reputation at risk getting involved with someone like that.  As far as relationship building, if you’re buying a neck massager at a home show a relationship probably doesn’t matter, but if you are doing long term business and spending significant money, there needs to be a relationship there.

Our Approach

At Progressive Dental our sales and business development team knows, understands and puts these principals to work each and every day, but the best part is, it comes natural and is not forced. We are not trying to make a quick sale and never see you again, we are invested in your success and look to make lifelong business partners while continually building that relationship.  We aren’t just selling something, we are helping change lives for the better, from the patients that doctors see and transform to the doctors themselves by building their businesses to achieve their individual goals.

the progressive dental team spending time with our clients

Our mission & advantage remain the fact that we always put our clients first. Those who work with Progressive are a part of the Progressive Dental Marketing Family, this doesn’t just include our team, but our clients and our partners. We have a lot of doctors and their teams who come to our office on a regular basis for monthly trainings, communicate with us on weekly phone calls, and some even go on trips with our team to Las Vegas, South Dakota, Mykonos, and much more.

This is because we are here for our clients; we are committed to helping them reach their goals and grow their dental practices by increasing the number of lives they’re transforming through dentistry. The reason we are unlike any other marketing company (who measure results due to number of impressions or clicks, versus the bottom line like we do) is because we truly care about the success of our clients.

The Process

Goals are the first thing we need to get out in the open and we discuss this with every doctor and business manager.  What type of procedures do you do and how many per month?  How many procedures do you want to do?  Is your goal to make more money, work less hours, or both?  Next, we move on to reviewing your marketing assets and content.  What does your website say about your business?  Does it position you as an expert and does it emotionally connect with your prospective clients?  Remember that first impression part?  The better your first impression is and better your content is, the less you will have to spend on marketing.

dave shimkus of the progressive dental sales team

Marketing, you guessed it, that is the next step where we build a plan to fit YOUR budget and then execute that plan. We don’t have pre-set packages, we customize every asset and marketing plan to each client.  The next thing to discuss is how you convert your leads.  It doesn’t make a whole lot of sense to spend big money on marketing and get hundreds of leads if you don’t know what to do with the leads once you get them.

This is where the team at The Closing Institute comes in to train your staff on how to manage the leads, qualify them, triage them, present the case and financing options, and lastly close the leads. Developing a sales process along with your marketing is the full circle method to increasing your bottom line and increasing treatment acceptance.

Once this is in place, we will even look at your business costs and see where we can help you maximize your profit margin. At Progressive, we are proud to say that we have a 90% client retention, which is unheard of in any marketing and in most companies because we understand each of our client’s individual needs to succeed and we make sure to help them reach their objectives.

Good Business

If you start with a noble cause to treat people well, do the right thing, and make a positive difference in their lives then making money will be a bi-product of that.  Quite simply, If you put others first, you will never be second!

the progressive dental team at dinner with a dental team

We Are In The Business of Transforming Lives and This Is Why We Love What We Do and Who We Do Business With:

Patients-We are impacting patient's lives for the better through our doctors. Over 3,000 LIVES Per Month!

Doctors-Not only are we transforming the lives of patients through dentistry, but the dentists who work with us are Living The Lives They Envisioned!

Doctors' Team-While our clients grow, so does their team! Business growth within the dental practice equates to career advancement and even commission opportunities for their staff!

Team-As our clients grow, so do we! This has created many growth opportunities for our team!

If you want to change up your sales process and help your practice grow, then let us help you use them to turn leads into closed cases. Contact us to take your dental practice to the next level.

Give us a call!

Are You Looking For A Clear And Concise Marketing Partner For Your Dental Practice?

Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting Or feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growthOur team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!

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