Fontainebleau Miami Beach, FL
September 23rd & 24th
The Closing Institute’s Full-Arch Growth Conference
3-MONTH CASE STUDY
October, November, December | Averaging 45 Arches Per Month
Dr. Alex Planes had 3 locations when he started marketing with Progressive Dental Marketing. It was a general dentistry practice but Dr. Planes wanted to grow in Dental Implant procedures. So, we helped him differentiate himself in the market and helped him establish himself as a specialty practice for dental implant procedures. Continue reading to see how we converted a General Dentistry practice into an Implants center in less than 1 year.
See how he did it!
Dr. Alex Planes
At the start of Dr. Planes and Progressive Dental’s partnership, we started with a digital marketing strategy that focused only on dental implants. In just a few short months, Dr. Planes started seeing a noticeable increase in dental implant & full arch cases. Within 6 months, he increased his marketing budget which this time included a video/photo shoot to help create branding campaigns. 3 months later, Progressive Dental created and delivered a brand-new website that was focused solely on Dental Implant procedures. After much success with the overall marketing strategy, Dr. Planes increased his budget by almost 5x’s, solidifying his goal of establishing himself as an implant focused center and conquering the market in Treasure Coast, FL.
Dr. Alex Planes’ original website, Planes Dental Arts, had a more general dentistry look and feel. The content covered everything from dentures, fillings, gum disease, crowns, veneers, etc. The site only had one page of content about dental implants . The site did not reflect how Dr. Planes wanted to set himself apart as a dental Implant center. Hence we created a new site with content focused on all dental implant procedures, what to expect, financing, Dental implant FAQ, educational Doctor blogs, and Patient video testimonials.
Dr. Planes’ dental website was locally optimized for Vero Beach and Port St. Lucie keywords to attract patients from the Treasure Coast Florida markets. We created individual pages targeting towns and cities near the brick-and-mortar location, wrote custom blogs, and back-linked these pages to the original site in order to gain domain authority on Dr. Planes’ new domain, implants4all.com. With this initiative in mind, continual SEO improvements over time ensure that he is branded as the premier dental implant center in his and the surrounding areas.
We approached Dr. Planes’ social media strategy comprehensively, with a combination of organic, boosted posts, and paid ads. Our paid ad strategy was geared towards lead generation, sending traffic to the website, and utilizing retargeting. Our targeted demographic was males and females over the age of 45 who lived within 10 miles around Dr. Planes offices. Our main CTA (call to action) was to provide potential patients with dental implant pricing and candidacy based on a digital evaluation of their current state, we also provided these potential patients with complimentary consultations.
Watch the Video
Watch the Video
Ongoing training and consulting have allowed the practice to streamline the processes from handling phone calls to presenting and closing cases. Ongoing training helps them get coaching over how to qualify patients, triage marketing patients, reduce No show, and Increase overall production.
Dr. Planes went from closing 6-8 arches a month to 40 Plus arches in a month. Due to his success, his marketing budget quadrupled in size and his practice is now exclusively focused on multi-implant and full arch cases. Rather than operating as a general dental practice providing a variety of services, Dr. Planes can now focus on performing the cases he loves in his dental implant center. As a result, they are dominating the Full-Arch market in their area.