Why You Should Be Blogging To Boost Your Dental SEO!
Author: Eric Chmiel
Director of SEO
Are you a dentist or a webmaster for a dental website? Are you wondering why your websites SEO value is less than your competitors? Posting blogs to your websites could be the solution to your problems!
Why Post Dental Blogs At All?
Adding a simple blog and posting frequently is a very common SEO strategy. But why is that? To put it simply, blogging offers an easy way to post evergreen content (content that does not age) to your website, without stuffing your treatment pages with informational content. This way, you can keep your treatment pages with more emotional content that converts patients better, while giving patients in your area a space on your website to learn more about your procedures, products, and services.
Blogs can be a tremendous benefit to a website. They can potentially draw massive amounts of raw traffic & search engine impressions, if written and targeted correctly, informing local patients on the existence and reliability of your practice. Blog posting can also generate latent authority to your treatment pages by growing your website’s inlink profile and providing constant new content for Google to index on a monthly basis.
Not only do we collaborate with our team, we also collaborate with the dental practice to make sure their campaigns are successful. There are many factors that help create a successful campaign. A successful campaign has many parts to it, both up front and behind the scenes of the development process. With that being said, our PPC department crafts attractive ad copy, designs customized landing pages, sets up conversion tracking, monitors client budgets by adjusting bids when necessary, and tracks the progress of the campaign. Each day is different, which makes working at Progressive Dental exciting.
Write Relevant Content!
When blogging for the website, make sure you write relevant content to your intended audience. It can be tempting to write content about your hobbies or interests, but if it’s not dental related, will it truly bring ROI to your practice?
Think of what patients are looking for. From questions on what products your hygienist uses to clean teeth, to potential at home tooth cleaning solutions, to sedation options for implant dentistry. The key is to inform the viewer on their question, then spin it in such a way that it positions you as the source of authority on the topic. Also, the viewer should be guided into consulting the practice for professional options and opinions.That way, blogs gain you the latent authority by talking about your services, while driving nearby viewers to become patients at your practice.
Are You Looking For A Partner To Post Blogs To Boost Your Dental SEO?
Interested in learning more about closing high-dollar cases? Here at Progressive Dental Marketing, we have a whole content team dedicated to delivering quality content for our ongoing dental SEO marketing clients. We are the experts when it comes to dental blog content!
Attend The Closing Institute to learn how to predictably scale implant production, by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the Closing Institute team! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Feel free to explore our website and the several case studies we have!
If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit theclosinginstitute.com today to reserve a spot for you and your team!
Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!