As the owner of a dental practice, you may wonder how you can use Twitter to effectively promote your small business. Twitter has over 230 million users - half of whom are actively engaging with brands and other users. But finding a way to share your content without getting lost in a sea of voices can be overwhelming if you're not familiar with this social media platform.
Luckily, you don't have to be an expert on social media to reap the benefits. We have four ways you can start using Twitter to benefit your dental practice today.
1. Use Twitter to Maintain a Presence
In general, all dental practices should have a Facebook and Twitter account to complement their website. Staying active on these social media sites helps new users find you with ease and trust that you run a reliable business.
Start maintaining your presence on Twitter by designing your profile. Use a rich cover photo from your office for the cover image an d your logo or a picture of yourself for your avatar. The best profiles have images that are simple and close-up. People are more likely to follow aesthetically pleasing accounts.
Write a simple bio that explains the services your practice offers, your location, and your website. When you add this information to your profile users are more likely to find and follow you.
Update your page a few times each week. This shows clients that you take time to connect with them and stay current on industry t rends. In the following sections, we'll show you examples of content to share on Twitter.
2. Use Twitter to Connect with Customers
Be a part of your online community by following people in your area. For example, if you live in Clearwater, FL, search for and follow local business, prominent members of the community, and the patients you already have.
One way to connect with your customers is to share information they find interesting. This may have nothing to do with your business at all. If there is a fair or a show in town, share a tweet about that. If there is construction around your practice, tweet about ways to avoid potential problems. Establish yourself as part of the community.
Another way to connect with your customers is to favorite their tweets. If you find a tweet interesting, favorite it. You can also thank people for following you, reply to tweets, or message people directly. When replying to tweets, make sure to stay away from self-promotion. People want you to talk with them, not at them.
You may see people with thousands of followers and, while that's something to aspire to, that's not the most important measurement on Twitter. When it comes to Twitter, followers choose quality over quantity. Quality followers will interact with you and share your content.
3. Use Twitter to Disseminate Information
One of the most common ways people use Twitter is to disseminate information. Since you are in the dental industry, most people follow you either for dental care instruction or because they live in the same community.
If you have a blog on your website, Twitter is a wonderful place to share that content. Pick little excerpts from each piece and tweet them to your followers. Remember, choose phrases that are helpful and don't sound like you're advertising. People won't follow you if you only solicit your services. You can also tweet links to your blog posts, as long as you think they are helpful to your followers.