Now that you have the basic foundation of your press program established, you need to fill in the cracks with quality, engaging content.
This is when we often hear: “How do I make my press releases work?”
As a general rule, your press release should have one newsworthy topic, and each release should aim to build credibility with the journalists distributing the story, and the patients you want to reach.
The following infographic will help set you up for success when it comes to writing newsworthy press.
