Why Are Well-Written Blogs Important To Dental Marketing?
Author: Sariah Amin
SEO Blog Analyst
When a blog is well-written, it can be a massive asset to websites. No matter what they are written for or about, all the best dental marketing blogs have a few common qualities. These qualities include a descriptive title, descriptive subheadings, quality content that is credible, and a CTA. When a blog has these qualities, it can make the website it is written for rank better in a Google search because Google search engines can see that it is a reliable source of information.
Let's take a closer look at why writing well-written dental marketing blogs are so important.
The Qualities That Make Up A Well Written Blog For Dental Marketing
Now that the qualities of a great dental marketing blog have been identified, it is time to take a closer look at them to see why these qualities make them rank well:
A well-written blog should start with a descriptive title because the title tells Google what the blog is about. When the title describes something that a website offers, it shows Google that the description of the title is describing what the website says it does, making it a reliable source.
Like the title, a well-written blog should have descriptive subheadings that tell Google that they are further describing what the title is about for the website. When the title and subtitle of a blog give accurate information on what a website does, Google can rank the website as a trustworthy site.
Quality and Credible Content:
When a dental marketing blog has quality and credible content, it means that it has content that Google can verify is true and reliable with the website it is for.
The CTA, formally known as the call to action, is what tells the reader what to do with the information the blog has just given it. So, for dental websites, a good CTA will tell the reader to get in contact with the doctor at their practice to schedule an appointment with them now to get treated with dental implants.
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At Progressive Dental, we firmly believe that a quality content strategy is imperative to the success of your marketing to increase your leads. We also know the importance of organically ranking on the first page search results. Blogs are one of the many factors that will help you rank organically when potential patients are searching for high-revenue procedures such as full-arch cases. Through our 13+ years of helping thousands of practices grow, we can confidently say that the best leads that are the most qualified have come through organic search results. Ranking in the top search results, especially on Google, gives your audience the perception that you are the best. Position yourself as an authority in your market by working with Progressive Dental!
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Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration, and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!