How To Decide On Which Leading Technologies Your Dental Practice Needs And Why

How To Decide On Which Leading Technologies Your Dental Practice Needs And Why

How To Decide On Which Leading Technologies Your Dental Practice Needs And Why

Published: 2/03/2023
Author: Matt Dunn
Sales Manager / Advisor

Technology is everywhere. In fact, we rely on it for most of our daily activities. But when it comes to giving our patients the best treatments to improve their smile, how do we know when it’s time to either adopt certain technologies or know if those technologies will positively impact the dental practice?

To anyone reading this, I think it’s safe to say that 2-3 times a year we are all patients at some dental office. The other 363 days of the year, we are ALL Consumers of some kind. Including the local dentists themselves.

As consumers, it’s easy to fall in love with buying experiences on any level. Who doesn’t love spending money when you have a million and one reasons why you think you need something? But, unlike normal consumer purchasing, dental practices do need to invest in the latest technologies for a number of reasons. It is important to make sure, however, that at the top of that list of reasons, there are three very specific questions that each practice should ask themselves before purchasing the latest technology for their practice. It is also equally important that they have four counter questions that they also need to ask themselves before purchasing that technology.

Allow me to introduce you to the three “E’s” and the four “C’s”. The three “E’s” are:

Workflow Efficiency:

Does this technology offer me a more efficient workflow than what I’m currently experiencing?

Procedural Expansion:

Does this technology offer the opportunity to do more procedures than what I’m currently doing?

Surgeon / Patient Experience:

Does this piece of technology offer my patients an experience they can’t get anywhere else?

The four “C’s” are:


Is this technology in my budget right now. If so, will this technology offer a real ROI?

Clinical Outcome:

Am I comfortable with the clinical outcomes this technology will give my patients?


Am I confident that this piece of technology will deliver what it promises?


Am I ready for the changes - for both doctor and patient procedure experience - that will come by adopting this new technology into my office?

The next time you are considering bringing new technology into your office, use this method to assess the value that piece of technology can bring. At Progressive Dental Marketing we can help you with the technology you need to scale efficiently with your full-arch production. We partner with the top companies in the industry to provide our clients with the absolute best resources! Working with over 800 top implant clinicians, we know the secrets to the resources you need, whether you’re scaling to do 5 to 10 arches per month, 20 per month or 50+ per month we are the experts who can guide you! Make sure to speak to one of our Dental Practice Growth Consultants ASAP for a record breaking 2023!


Interested in learning more about closing high-dollar cases? Attend The Closing Institute to learn how to predictably scale implant production, by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Start dominating your market by getting Progressive Dental Marketing's award-winning services and continuing education seminars to exceed your dental practice goals now! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting Feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration, and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!

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