The Emerging Dental Digital Marketing Landscape Author: Izzy Dalrymple Published: 10/15/2021 As the years pass, trends pop up, and a new generation takes over, marketing is guaranteed to change with it. Whether it’s a new platform to use or marketing avenues, businesses will work to stay up to date on how to attract potential customers/clients....
Common Myths in Dental Marketing Author: Izzy Dalrymple Published: 9/27/2021 “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, Bestselling Author and Keynote Speaker This quote holds true in the digital marketing world as consumers trust practices/brands that have built a relationship with them. Unfortunately, some dentists and dental practices...
Project Management – The Pillar to Progressive Dental Marketing’s Sustained Growth Author: Sean Thomas Published: 8/27/2021 What is Project Management? Project Management is the standardized practice of a process proven based on past projects’ success or lessons learned within another project. Project Management has quickly evolved over the past 70 years into a systematic approach...
Traditional Media, Not So Traditional Anymore! Author: Marit Spisany Published: 8/23/2021 If you want a well-rounded marketing campaign, you are probably aware that you need to have a mixture of media - including digital and traditional avenues - to really see a significant difference in your business growth. You’re also likely aware that there are...
How Custom Video And B-Roll Can Help Your Dental Marketing! Published: 8/16/2021 In the past, we have addressed how to create strong web videos and how to use social platforms like YouTube and Facebook to improve your traction. Today though, we want to address the best practices in giving your dental practice videos, dental website,...
The Importance of Excellent Dental Web Design Published: 8/16/2021 Long over are the days of a world where the only dental marketing that a dentist's office would need to do, is to rely on their patient's word of mouth. Today, your dental website is your calling card! It’s your first introduction to potential clients. Your...
So You Want To Write A Blog? Make It Count! Author: Marit Spisany Published: 8/13/2021 Did you know HOW you write a blog is almost more important than WHAT you write your blog about? A well written blog can have a significant impact on your SEO (search engine optimization). WHAT IS SEO? SEO is a...
The 5 Mistakes that Can Bring Your High-Performing Practice to Average, Overnight! Author: Aparna Pawar Published: 8/09/2021 Give two practices the same marketing budget and very similar locations, and you’ll see one practice drastically outperform the other! Why would this be? With my five+ years of working as a practice consultant for Progressive Dental Marketing,...
How Training Your Front Staff in Phone Etiquette Helps Close More Dental Implant Cases! Author: Forrest Hodge Published: 8/06/2021 As the first point of contact for patients, it is extremely important for your front desk to demonstrate several key elements on each call. Some potential patients calling in can be particularly difficult with their mood...
Should Oral Surgeons Market Direct to The Public? When I search “dental implant specialist” in google, you know what I see? The first link takes me to a general dental practice. The second one takes me to another general dentist who has a specialization in implantology. Third? A Prosthodontist. In fact, not one person in...
