“Now, at a post-COVID level, I am doing better than I have ever done before.” In just one year, Dr. Connelly was able to cut his hours, double his implant placement, and boost his full arch cases by 650%.
Dr. Connelly is a general dentist in St. Johns, MI. Before he started working with Progressive Dental, he was only averaging one full arch per quarter, and had contemplated selling his practice. As an early adapter of advanced technology, his initial goals were to increase his multi-implant cases as well as begin an aggressive push towards the full arch market.
Goals
Establish St. Johns Dental Care as the premier location for dental implants in the St. Johns and surrounding metro areas
Position Dr. Mark Connelly as an expert for both general dentistry as well as complex dental implant cases
Increase overall practice revenue by placing more dental implants, with the goal of 100 in 2019 and increasing by that figure in perpetuity
Leverage his knowledge of advanced technology to bring awareness to the St. Johns community as well as apply his passion for ongoing education to designate himself as the industry expert in his area
Strategy
Establish a comprehensive dental marketing strategy for social media through incorporating a mixture of organic and boosted posts in addition to paid ads.
Leverage dental marketing PPC to increase scheduled appointments by offering free consults as well as price incentive CTAs
Dr. Connelly has a passion for continuing education as well as advanced technology. When building his dental practice website, we wanted to highlight his skillset while simultaneously maintaining the approachable, small-town family feel that his practice exudes. In order to do this, we created a series of custom photos and videos to pre-educate potential patients as well as build a caring and compassionate relationship with patients before they even come in the door for treatment.
In order to establish Dr. Connelly as an industry expert in his area, we created an ad that was informative but also had a strong CTA. His video covers the 3 most common questions regarding full arch, while also prompting the potential new patient to determine whether or not they are a candidate for dental implants.
Dr. Connelly received a 7:1 ROI in the months of June through November. Since beginning his marketing with Progressive Dental, he has outfitted the office with a brand new staff with laser focus on growing the practice. He has reduced his hours and has an immediate goal of only working three days a week, while averaging 25 single implants and 4 full arches per month.
$300
Average Cost Per Lead
$0
Monthly Average Production
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