How Effective Communication Can Change Your Dental Practice!

Published: 05/02/2022
Author: Carolyn Baldwin

How many times have you found yourself explaining the same thing multiple times, and the person in front of you still just didn’t get it? How can we cut out time spent on backtracking or running in circles to find where things went wrong?

a dental professional discussing a dental procedure with a patient

Communication Is Key

When working within your team and/or with patients you should always establish clear communication from the jump. Setting the tone of the relationship early on will save time later by creating that standard.

Here are some tips for increasing effective communication in your office:

Read Your Client - Tailor your approach to communication to how a patient responds to information. Using what was mentioned in point number one, it’s a good idea to ask the patient how they learn right from the beginning. This shows that you care about the information that you are delivering and that you care that the patient feels confident about the procedures that you’ll be performing.

Extra Aesthetics - Maybe visual aids will help, or detailed written explanations on procedures that could be reread later, or even just laying out the facts - cut and dry. You’ll save yourself time and you’ll establish great trust with your clients if you take a little time in the beginning to get to know what mode of delivery would work for them.

a dental professional speaking gently with a smiling patient

Cut The Fluff - Let’s be honest, dental procedures can be expensive. This can be a hard pill to swallow for some, but there is a way to respect your patient's feelings on the matter and deliver the truth, without losing the sale. Being upfront keeps the ball in your court and establishes you as the expert in the room. This is especially important when explaining procedures, finances, or any other highly detailed information with patients.

Crystal Clear - Don’t dance around certain subjects just because they may be “difficult”. It shows respect to your patients when you can be transparent without pandering to them. It also gives them confidence that their big investment is in the hands of a company that cares about them.

a doctor and a patient rejoicing after a successful dental procedure

Communication And Marketing

Progressive Dental specializes in dental marketing, promotion of dental practices, practice management and psychology of patient influence. At Progressive, we are experts at the patient’s psychology, especially when it comes to working with patients who are needing big transformative treatments such as full-arch procedures.

We embed a lead management system for our clients so that every lead that comes in through our marketing gets an automatic text and email to make sure that the practice is communicating with the potential patient right away. In business, time is money, so why waste such a precious commodity on a problem as easily fixed as communication?

Training on communication doesn’t stop with our automatic text and email. Through our mentorship course, The Closing Institute, we coach and train doctors and their teams to triage the leads, schedule qualified patients, and close these procedures. We provide scripts, one-on-one coaching, online lessons, embed artificial intelligence on your phone calls, and much more!

a packed room during a closing institute symposium

Try out these communication techniques and attend one of our Closing Institute Business Courses to see how your dental practice will grow! We could all benefit from practicing more effective communication. At all levels, it will benefit the culture of your practice and output of your product if delivery of information can be mastered. At Progressive, we adopt the same culture to achieve incredible outcomes.

Give us a call!

Are You Looking For A Clear And Concise Marketing Partner For Your Dental Practice?

Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit theclosinginstitute.com today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!