Create An Online Experience that Drives Patients Through The Door Using Custom Created Assets

Published: 05/27/2022
Author: Michael Tomasiello
Practice Growth Consultant

Who We Are

Progressive Dental is a full-service dental marketing agency, but throughout our 13-year history, we have become much more than just your typical marketing agency. We have identified pain points in the dental industry that almost every practice faces, and we have developed strategies to address these pain points so that all of our clients, not only succeed in the procedures we are marketing for, but succeed as a practice overall. What started as a marketing company, has now evolved into a dental practice solutions company. Our Senior Practice Consultants will not only increase your production through marketing efforts, but advise on how to elevate the practice as a whole, whether that be through our intensive staff sales training program, lowering overhead costs, by bringing in the latest technology through our strategic business partnerships, or by bringing your practice into the modern age through our award-winning website development and videography team.

What Services Do We Provide?

At Progressive Dental, we provide many services, so I am going to break it down into two different blogs. This blog mainly focuses on phase one, custom asset creation. Part two of this blog will consist of phase two, advertising and sales.

Custom Website Creation

custom website assets created by the progressive dental team

I think we can all agree that first impressions are the most important interaction between two parties. That first impression will either make or break the relationship. When a patient goes to your website, what is their first impression? A website is the new storefront. It’s a representation of who you are, your business, and your quality. An antiquated website will lead potential patients to believe that your practice is as outdated as your website. If a potential patient’s first impression of you is outdated, what is the likelihood of them choosing to follow through and trust you with their oral health, especially when the next guy has a beautiful new and modern site? Your website is who you are, let us bring you into the modern age, and make sure that your website is a reflection of the business.

Videography Asset Creation

custom video being filmed for custom asset creation

Studies show that 65% of the entire population are visual learners. 72% of people prefer to watch a video instead of reading content. Video and photography assets are the single most important marketing tool for your business. Text content is great, but it can only get you so far. Very few people can relate to plain text descriptions, but a video asset that is perfectly curated to your targeted demographic can create an emotional response that will change the sales process. Our video teams are experts at creating video assets that potential patients can relate to. Whether it be patient testimonials, marketing videos, or your cultural video, we understand the patient psychology, and we create videos to make sure that the potential patients who watch your videos can relate, make them feel comfortable, and ease their concerns.

Custom, Patient-Centered, Content Writing

As mentioned above, written content is now being surpassed by video content, as far as importance, but by no means should we neglect the quality of the content written on the website. Although most people will go straight to the videos, there is still a large section of the population who want to read about you and your practice. Most dental or medical websites will hire a writer close to the industry to create content, not for the person they are trying to reach, but for themselves and other educated professionals. The issue with this is that they are writing for the medical or dental professional, they aren’t writing with the patient in mind. Most of your patients will have a very low dental IQ. When you write content using clinical and medical terms you overwhelm the reader. This will cause them to feel insecure, confused, and feel as though your establishment might be too sophisticated for their needs, and what do they do? Back out, and go to the next website. We write patient-centered content. We write content that will engage, entice, and keep the attention of potential patients. We don’t use clinical terms, or verbiage that will make potential patients question their vocabulary. We also structure content in a way that keeps the potential patient’s attention and keeps them wanting to read more.

What is content if it doesn’t convert? After every enticing paragraph, we end with a conversion point. We make sure your content works for you, ends with a question, and with a call to action, this is something that we have perfected, with a 17% increase in conversion rates once our sites go live.

Branding Creation and Strategy

different logos of brands created by progressive dental marketing

Just as we mentioned before, first impressions will make or break your business. Along with your website, your brand, will either create more business or lose you business. Our experienced creative team and practice consultants will use your motto and philosophy to create a new brand and logo that will accurately represent your vision and be easily identifiable within the community. A logo is much more than just a graphic design. It’s who you are and what your practice represents in a simple image. If your branding doesn’t represent you and your practice, it can cause confusion, create a disconnect between you and your potential patients, and misrepresent your business. For those who are starting a new practice, or considering a rebranding to match the new goals of the business, our teams will work together to create a brand that perfectly represents you, your practice, and the goals you are trying to achieve. Nothing is more important than your online presence, make sure that the brand you create, represents your business and is a clear message as to what you are trying to achieve.

Wrap Up

There was a lot of information provided above. I will go ahead and summarize the information above to make sure that you the reader, the doctor, wanting to elevate their practice, can get the major points that set us apart from other marketing agencies, and make us the only real choice for a true partnership to build your practice.

the progressive dental team during a strategy meeting

Digital Assets

More than ever before, how you appear online will translate into new patients or not. It’s simple, no one is walking by your practice or passing by your storefront to gather an opinion about your practice. People are going to go straight to your website or social media page to learn about your practice. What’s the first impression they will get once they visit those pages? Does it make them want to come in, or does it give them a negative opinion of you? A good way to assess this is to do your research on your local competition. Does your competition have a better website, is their social media account more inviting and active than yours? If it is, you are losing patients. Let us elevate your digital presence and make sure that no one steals your potential patient over an outdated website or neglected social media account.

Your Digital Presence

So, Why Progressive Dental?

Progressive Dental is more than just your typical marketing company, we are your one-stop shop for all of your dental practice needs. We will make sure that your practice gets visibility, and recognition, and always stays ahead of the curb digitally or technologically. Our marketing strategy will always be tailor-made to ensure that we can help you achieve your goals and vision for your business. Most importantly, you will have a dedicated Practice Consultant, which will be an extension of your practice, from marketing to overhead costs, to hiring, our practice consultants will be your biggest and most valuable resource for growing your business.

I’m sure you have plenty of questions, bringing on a marketing company can be daunting, and is a big decision to make. If you are considering becoming a part of the Progressive Dental family, give us a call. One of our team members would be more than happy to discuss your goals and how we can help you achieve them. Be on the lookout for part two of this blog!

progressive dental marketing CEO bart speaking at the closing institute Vegas

If you think that these tools and processes will help your practice grow, then let us help you use them to turn leads into closed cases. Contact us to take your dental practice to the next level.

Give us a call!

Are You Looking For A Clear And Concise Marketing Partner For Your Dental Practice?

Interested in learning more about closing high-dollar cases? Attend The Closing Institute and learn how to predictably scale implant production by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.

Dental specialists interested in learning more about Progressive Dental Marketing's award-winning services and continuing education seminars are invited to contact the dental marketing company in Clearwater, FL. Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Or feel free to explore our website and the several case studies we have!

If you are interested in hearing more from Bart Knellinger, come to one of our upcoming dental continuing education courses. Visit theclosinginstitute.com today to reserve a spot for you and your team!

Progressive Dental is more than just a marketing company, we are a company located in Clearwater, FL dedicated to dental practice growth. Our team was founded on creativity, collaboration and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we jump out of bed!