The Value Of Visibility And Brand Awareness In Implant Marketing
Author: Shelley Glime
Director Of PPC
Dental Implant Marketing is one of the fastest growing areas in dental marketing. Why? 1 in 6 adults age 65+ have lost all of their teeth. A lack of teeth limits what people can eat, affects their confidence, and their overall well-being. For doctors, the best part about marketing these procedures is that just a few cases can cover marketing expenses and some of their overhead while they are completely changing their patients’ lives. However, since this is an expensive treatment, it may take time for patients to decide when to move forward with treatment. This is why visibility in implant marketing is so important!
What do we mean by visibility? Your brand should be in front of these patients every chance you get. From Ads on Google, Facebook, & Instagram, to making sure your website ranks organically for dental implant search terms with SEO, if patients are looking for dental implants they should know about your practice. If your budget allows, even television ads can help your visibility. It can take many of these patients months and in some cases years to decide when they are officially going to move forward with treatment.
At Progressive Dental Marketing we know how important visibility is as we often see this first hand in our lead management dashboard. Future patients may fill out a form or call the practice multiple times before converting into a patient. In some cases we see months or even years go by between form fills and calls, and in a lot of cases these form fills are from various sources. For example, an individual may fill out a form from a Google Ad, then a month or so later fill out a form from a Facebook ad, and then finally fill out a website form before setting up an implant consultation. This is why a cohesive implant marketing plan is so important!
Visibility is also important in terms of communication with a future patient. Remember this is an expensive treatment, especially for those patients who may have held off on dental treatment because they couldn’t afford it. Calling, texting, and emailing these patients to remind them that you are here for them is extremely important. Establishing a relationship prior to the individual becoming a patient enhances their trust in the practice and increases the chance of them moving forward with their treatment. This is why Progressive Dental Marketing has incorporated automated texts and emails in our lead management dashboard to help your staff stay in direct communication with individuals in need of implant treatment. Keep in mind, if you do not stay in front of these patients they could be “sold” by another practice. This doesn’t eliminate the need for personalized calls or texts to these patients. It does, however, help your practice get visibility with patients.
Are you ready to increase your number of dental implant cases? Talk with us today! We will even train your team to schedule the patients, pre-qualify them before seeing the doctor, present financing options, and close the case through The Closing Institute!
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Interested in learning more about closing high-dollar cases? Attend The Closing Institute to learn how to predictably scale implant production, by implementing advanced marketing and sales strategies from the leading experts in the industry! With courses in Clearwater, FL and Las Vegas, NV, this isn’t just theory. This is a tried and true method to grow your full arch production and develop your team to strategically and consistently close high-revenue, dental implant procedures.
Start dominating your market by getting Progressive Dental Marketing's award-winning services and continuing education seminars to exceed your dental practice goals now! Progressive Dental Marketing can be reached by calling (727) 286-6211 or by visiting progressivedentalmarketing.com. Feel free to explore our website and the several case studies we have!
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Progressive Dental is more than just a marketing company, we are a company dedicated to dental practice growth in Clearwater, FL. Our team was founded on creativity, collaboration, and hard work. We are constantly evolving and are passionate about providing the best suite of dental marketing services for our clients. They are the reason we love what we do!