3-MONTH CASE STUDY
July, August, September | Averaging 15 Arches Per Month
See how he did it!
Dr. Marko Kamel
The Closing Institute
Dr. Kamel is a general dentist in Woodbury, MN. Three years ago, when he started working with Progressive Dental, he averaged one implant a month and one full arch every six months. While he had dabbled in some Google Ads, he relied heavily on direct mail and word of mouth as his primary means of marketing. His initial goals were to increase his practice’s annual revenue by one million dollars and to boost his new patient flow as well as dental implant cases.
Before designing Dr. Kamel a new website, we re-branded his practice with a dental logo design that embodies his proximity to the Great Lakes in Minnesota. The blues and greens act as land and water and represent the whole body holistic approach that Dr. Kamel uses with all of his patients. We created custom videos as well as custom photography to pre-educate potential patients as well as build thoughtful relationships before they even come through the door.
Dr. Kamel’s dental website was locally optimized for Woodbury and the larger metro area to attract patients specific to those markets. Specific targeted keywords focus on dental implants, full mouth implants, orthodontics, and holistic dentistry. With this initiative in mind, continual SEO improvements over time ensure that he is branded as the premier clinician in his area.
We incorporated a 20% off campaign to assist anyone with financial holdbacks. Using this, in combination with a Free Virtual Consultation call to action, we were able to direct patients to a landing page where they could either enter their information in order to receive the special offer OR they could fill out a digital implant evaluation to determine if they are a candidate for dental implants.
Dr. Kamel’s social media marketing included a combination of organic and boosted posts along with paid ads. Utilizing the video blogs and patient testimonials filmed during the initial campaign buildout, we used Free Consults with a Digital Implant Evaluation as well as a price incentive to motivate patients to click.
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For Dr. Kamel, we ran :30 second ads during the morning, late afternoon, and early fringe news spots targeting the 50+ demographic. Because he is in a large market, we would air two weeks on and two weeks off each month. This allowed us to cast a wide net using an aggressive price CTA as well as testimonial ad. Because Dr. Kamel has name recognition, quality before and after photos, and excellent reviews, he is able to attract patients that live hours away.
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Dr. Kamel sent his Treatment Coordinators to Clearwater, FL to participate in our dental sales mentorship program, The Closing Institute. This program is designed to teach Treatment Coordinators an abridged consultation process so that they can spend more time with the patients that are qualified to move forward with treatment and triage out those that are not. Coupled with an online learning platform, these Treatment Coordinators are transformed into ‘Closers.’
Dr. Kamel received a 14:1 ROI in the months of July, August, and September. He recently moved into a new location that is double the size of his previous practice. To handle the patient demand, he has hired additional team members, including a second Treatment Coordinator. His immediate goals are to expand his new practice an extra 2,000 square feet and increase his All-on-X cases to two per day, four days a week, totaling 400 arches a year.