For Dr. Kamel, we ran :30 second ads during the morning, late afternoon, and early fringe news spots targeting the 50+ demographic. Because he is in a large market, we would air two weeks on and two weeks off each month. This allowed us to cast a wide net using an aggressive price CTA as well as testimonial ad. Because Dr. Kamel has name recognition, quality before and after photos, and excellent reviews, he is able to attract patients that live hours away.