Dr. Duffy
Dr. Lawrence Duffy is a general dentist in Orlando, FL. Before partnering with Progressive Dental Marketing, his business model depended heavily on doctor referrals. He had minimal resources to bring awareness of the anesthesia-based practice to the general public. In addition to rebranding and remodeling the practice, his son, Dr. Kyle Duffy, would be joining the practice. They had no standardized treatment presentation, minimal website traffic, and no web presence on Google.
Goals
- Attract more patients direct for public and not rely so heavily on referring doctors
- Be the main choice in the Chicago land area for patient looking for full arch dental implant solutions
- Increase to 30 full arch cases per month
- Blanket the Chicago market and surrounding area with his brand
- Increase the overall practice 90%
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Strategy
- Build out a dominant web presence through a targeted website to promote 2nd opinion full mouth, aesthetic cases and leveraging hospital privileges and advanced state of the art surgical room
- Create an SEO strategy to dominate the area for general dentistry and anesthesia searches
- Attract and convert high- dollar procedures like dental implants, full mouth reconstruction aesthetic cases
- Market direct to the public to promote an anesthesia based practice
- Create awareness of options for dental anxiety and special needs dentistry
- Attend Catalyst a dental CE course specifically designed to market, attract, and convert high dollar full arch cases
- Move from a referral based practice to more of a direct to patient marketing model and attract more high dollar cases.
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Tactics
- Custom website
- Video and photography
- Coaching/training
- SEO
- Redesign/rebrand
Logo Rebrand
SEO: Organic Traffic Outcome
2014 & 2015 SESSIONS
2016 & 2017 SESSIONS
Catalyst
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Results
- Implemented accurate tracking and analytics to ensure a positive ROI
- Conversions increased 60%
- Over 1,500 leads since the website was launched in 2014 (over 500 web leads and over 1000 calls)
- Increased overall website traffic by 39%
- Increased phone traffic by 60%
- The practice is able to deliver a power message to their patients about the practice, the doctors, and what to expect as a patient.
- Increased case acceptance and improved treatment plan presentation by 50%
- Create an SEO strategy to dominate the area for dental implants, full mouth reconstruction aesthetic cases
- Client went from minimal web presence to ranking on the 1st page
- Rebranded the practice to be anesthesia-based practice
- Dental CE course specifically designed to market, attract, and convert high dollar full arch cases
- Increased practice production by 47%
Overall
With the implementation of the new website and the marketing there was an increase in production from $950,000 to a $2 Million practice. In the Orlando area, patients who are in need of having complex full mouth procedures or have special needs, have a facility where they are able to obtain all of their dental needs in a state of the art facility and with the comfort of dental anesthesia.
