6-MONTH CASE STUDY
August 2020 – January 2021
In partnering with Progressive Dental, Dr. Silfa aimed to establish his GP practice as the premier location for multi-implant and full arch cases in the Plainview and surrounding areas. In just the span of one year, he boosted his dental implant cases by 222%.
See how he did it!
Dr. Publio Silfa
Dr. Publio Silfa is a General Practitioner in Long Island, NY. He is a third generation dentist and has a sincere passion for the craft of designing smiles and changing lives. When he began working with Progressive Dental, it was his primary focus reduce new patient volume and to grow in high-dollar procedures such as multi-implant and full arch cases.
We took a two-prong approach to Dr. Silfa’s dental implant marketing campaign strategy. His practice had distinct advantages that easily separated him from the competition; price and credentials. Because of this, we developed two landing pages to send paid traffic. One page focused on the low, affordable monthly payments as well as the efficiency of the procedure and the many options that were available for different price ranges. The other page focused on the experience of the doctor, the volume of implants he has placed, as well as his advanced knowledge of the procedure.
Dr. Silfa and his team are already very proficient at capturing quality video content as well as utilizing smile mockups from the DSDApp to promote the practice on social media. We were able to repurpose those videos and utilize them in paid ads. Coupling those patient testimonials with price incentives as well as as a digital implant evaluation to determine the patient’s candidacy, motivated the patients to click.
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Dr. Silfa received a 20:1 ROI for the months of August 2020 – January 2021. His office is now open an additional day to meet the demand of his patients and he implemented a bonus structure to reward team members based off of the number of implant cases closed each month. His goals moving forward are to place 4-5 arches a month and exceed his 2020 overall yearly production by a million dollars.