The Catalyst for Exponential Growth

Acquire Bigger Cases. Convert More Patients. Watch Your Practice Soar!

Who is Catalyst for?

Catalyst is an exclusive dental continuing education course specifically designed to teach practices how to acquire and convert niche, high-dollar cases. If you want to learn how to acquire more $39 cleanings, please refer to the “X” button in the upper right hand corner of your screen.

This 2-day collaborative boot camp brings together top dental clinicians and their teams looking to grow their practices with cases that excite them the most.

“A core principle for developing a successful business is separating working in the business versus working on the business.
Catalyst is all about working on the business.”

Dr. Gregory Toback DMD, MS

Imagine the possibilities if you and your team could…

  1. Learn high-level communication strategies to pre-qualify and schedule new patient calls, overcome price objections, and convert insurance-driven patients.
  2. Discover techniques to increase treatment plan acceptance rates by incorporating a team-based treatment planning process in addition to unique flexible financing options.
  1. Incorporate online reviews and patient testimonials into your internal marketing practices in order to amass Word of Mouth referrals, ultimately increasing your bottom line.
  2. Explore proven, successful external marketing strategies to increase qualified patients for niche procedures by obtaining cross referrals and utilizing top internet marketing tactics, compelling social media techniques, unique patient seminars, and many other traditional marketing systems.
  • Start doing the cases you love!

Increase production for cases like…

  • Immediate Load
  • Full-Arch Dental Implants
  • Laser Periodontal Surgeries
  • Dental Implants
  • Complex Restorative
  • Sleep Apnea
  • Same-Day Crowns
  • Comprehensive Ortho

Join us at the Ultimate Dental Seminar in a city near you.

Catalyst will transform your practice. Hurry and register now. This event will sell-out.

Tuition: $1,250 per attendee ON SALE NOW FOR ONLY $300!

Claim Your Tickets Now 727-521-7979
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What You'll Learn

This is the only dental continuing education course that will show you not only how to acquire niche, high-dollar cases but also teach you and your team how to convert them.

Day 1 - Big Case Strategy & Treatment Acceptance

Part 1 - Strategy Development & Business Planning

7:30 AM – 8:00 AM

Registration and Breakfast (Continental Breakfast will be provided).

8:00 AM – 8:20 AM

Welcome and Introductions.

8:20 AM – 10:00 AM

Entreprenuer Goal-Oriented Mindset - Assemble a step-by-step process to alleviate yourself from the limiting mindsets that contribute to failed marketing campaigns and stagnant practices. Learn how and why most marketing campaigns were doomed before they ever began.

10:00 AM – 11:00 AM

Changes in the Dental Marketplace - Recognize trends clinicians encounter within your specific area and construct a strategy to best position your practice to take advantage of the trends in the future. A critical component of practice growth is your ability to anticipate what will happen next and create a strategy. This session will discuss the critical difference between thinking in terms of strategy vs tactics.

11:00 AM – 12:00 PM

Current State Assessment - Unlock the four challenges that practices face in creating a clear and defined strategy. Determine the strengths, weaknesses, opportunities, and threats of your practice and how to leverage your practice SWOT for ultimate success. This will help prioritize the timeline in which your strategy will be executed. This is a great team learning exercise.

12:00 PM – 1:00 PM

Lunch (Lunch will be provided).

Part 2 - Case Acceptance for Big Cases

1:00 PM - 2:00 PM

Introduction: Do we sell in our practices? Do people feel “sold”? We will talk about the key components to an educational and compelling treatment planning process focused on large fee-for-service cases generated direct from the public.

2:00 PM - 3:00 PM

Psychology of Patient Influence - Architect styles to pre-qualify and schedule new patient appointments over the phone. Discern how to pivot the patient’s perception from being focused on price to being focused on the value of your practice. Role-play scenarios of new patients calling in about dental implant cost. This session is extremely interactive for all team members including doctors. You will learn to influence!

3:00 PM - 4:00 PM

Personality Profiling and Gaining Trust Instantly - Attain knowledge on a common language that you and your team can use to better understand each other and patients. Elevate sales skills by identifying the patient’s buying motivation and the manner in which they consume information and make decisions.

4:00 PM - 5:00 PM

Heuristics - Learn the simple and efficient rules which people often use to form judgements and make decisions. Discover how to utilize mental shortcuts to simplify and streamline the patient education process to increase conversion by focusing on the patient’s “primary desired outcome.” Role-play scenarios for doctors and the clinical team will teach how to find the patient's primary desired outcome and achieve treatment acceptance through heuristics.

Day 2 - Acquisition

Part 1 - Internal Marketing

7:30 AM – 8:00 AM

Registration and Breakfast (Continental Breakfast will be provided).

8:00 AM - 9:30 AM

Make Marketing Simple - Your patients’ experience lays the groundwork for every marketing initiative for your practice. Find ways to effectively showcase your Unique Patient Experience to establish a baseline, ultimately increasing conversions online, and attracting the right type of patients. Most of dental professionals market price-based procedures, specials, or free consultations. None of which are compelling… The most compelling aspect of your practice revolves around the patient's experience, their clinical outcomes, and the increased quality of life that they benefit from. This session will teach you how to capture those experiences within your practice every day and utilize them to generate high-quality cases.

9:30 AM - 10:30 AM

Internal Marketing Execution - Breakout to formulate goals, designate daily trigger points, and organize an execution plan to simplify the creation and execution of your new internal marketing system within the practice.

10:30 AM - 11:30 PM

Marketing Realities - Dissect the top mistakes that are made by marketers today. Break out with your team to create a predictable and realistic marketing strategy, forecast, budget, and method of tracking, based on the current state and goals of your practice.

11:30 AM - 12:30 PM

Lunch (Lunch will be provided).

Part 2 - External Marketing

12:30 PM - 1:30 PM

External Digital Media - Compare and analyze a variety of websites to define the 6 most critical factors for an effective landing page that converts new patients for high end, surgical cases. We make this easy and simple!

1:30 PM - 2:30 PM

Directional Media - Appeal to patients that are aware of their dental needs and are searching for experienced clinicians in their area. Discover the top strategies to launch a variety of different digital campaigns for specific cases like implants, laser, and complex restorative procedures.

2:30 PM - 3:30 PM

Creative Media - Target the patients that are not aware they have a need for your service. With the right message, a practice can use creative media to increase niche, fee-for-service cases. Explore proven and successful creative media marketing examples such as patient seminars, newspaper, radio, TV, direct mail and more.

3:30 PM - 5:00 PM

Dive into real Progressive Dental case studies of numerous marketing campaigns to identify the factors that determined the campaign's successes and failures. We will use a variety of case studies for you to learn from. Different markets, practice specialties, goals, and budgets will all vary to give you a great perspective and a look behind the curtain!

  • Start doing the cases you love!

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Catalyst Is Coming to a City Near You!

Scottsdale, AZ

Gainey Ranch Golf Club
7600 East Gainey Club Drive
Scottsdale, AZ
02/03 - 02/04/2017 Event Ended

Atlanta, GA

Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA
03/03 - 03/04/2017 Event Ended

Boston, MA

Courtyard Boston Downtown
275 Tremont Street
Boston, MA
03/31 - 04/01/2017 Watch Recap Video

Chicago, IL

Chicago Marriott Oak Brook
1401 22nd Street
Oak Brook, IL
04/07 - 04/08/2017 Watch Recap Video

Los Angeles, CA

Hilton Long Beach
701 W Ocean Boulevard,
Long Beach, CA
07/14 - 07/15/2017 Register Now

San Francisco, CA

San Mateo Marriott San Francisco Airport
1770 South Amphlett Boulevard
San Mateo, CA 94402
07/28 - 07/29/2017 Register Now

Jacksonville, FL

Hyatt Regency Jacksonville
225 E Coastline Drive
Jacksonville, FL 32202
08/18 - 08/19/2017 Register Now

New York, NY

New York Athletic Club
180 Central Park South
New York, NY 10019
09/15 - 09/16/2017 Register Now

New Orleans, LA

Hyatt Centric French Quarter New Orleans Hotel
800 Iberville Street
New Orleans, LA
10/20 - 10/21/2017 Register Now
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Meet the Speaker

Bart Knellinger

President & CEO of Progressive Dental

Bart Knellinger started Progressive Dental in 2009 after recognizing a need for marketing and consulting services within the dental field. Bart has helped thousands of practices identify areas for growth, and he has been noted as one of the leading innovators in dentistry today. Bart has spoken for some of the industry’s largest organizations including BIOLASE, the American Academy of Implant Dentistry, Nobel Biocare, The Dawson Academy, The Pankey Institute and more. He was recently recognized on the Business Observer’s 2015 40 Under 40 for Tampa Bay and has driven PD to be recognized on the Inc. 500 list of America’s fastest growing private companies in 2014 and 2015. Due to constant innovation, growth and long-term client retention, PD has quickly become one of the fastest growing companies in dentistry.

Meet the Team

Gerrit W. Cora

VP of Progressive Dental

Gerritt W. Cora has been with Progressive Dental since its inception in 2009. Gerritt studied financial consulting and marketing at the University of Miami and has since worked with some of the largest dental practices in the country. Skilled in strategy development and motivational speaking, Gerritt has spoken for a variety of industry organizations, including BIOLASE, Chao Pinhole® Surgical Technique and the Engel Institute. Gerritt can be found lecturing and training practices across the country on a weekly basis. He currently works with some of the largest producing laser, dental implant and All-on-4® practices in the country.

Veronica Makowski

Director of Continuing Education

Veronica Makowski has been with Progressive Dental since 2014. Her background includes a Master of Business Administration and a Bachelor of Arts in Integrated Marketing Communications. While operating in private, corporate, fee for service, and in-network practices for over a decade, she has found techniques and strategies which help practices expand to their fullest potential. She has traveled extensively and trained thousands of team members to streamline and implement quantifiable processes within their practices. Working one-on-one with clinical and front office teams throughout the country piqued her desire to develop a continuing education curriculum.

Gracie Kovacik

Continuing Education Coordinator

Gracie Kovacik has been with Progressive Dental since 2016. She holds a Bachelor of Arts from the University of Central Florida and a Master of Liberal Arts with a Concentration in the Humanities from the University of South Florida. While earning her master’s degree she facilitated lectures and breakout sessions as a graduate assistant, further cementing her passion for continuing education. She plans all continuing education courses nationwide for Progressive Dental, and acts as a liaison between course attendees and PD.

  • Start doing the cases you love!

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Testimonials

What Doctors Think

Dr. Philip Fava

Periodontist - Philadelphia, PA

Dr. Kiya Green

Periodontist – Matthews, NC

Amanda Mansoori

Dental Assistant - Salem, OR

Dr. Larry Addleson

Cosmetic Dentist - San Diego, CA

Dr. Silvia Huang-Yue

General Practitioner - Mission Viejo, CA

Dr. John Lanzetta

Periodontist - New York, NY

Dr. Patrick Cieplak

General Practitioner – La Plata, MD

Dr. Aja Nichols

General Practitioner – Smyrna, GA

Dr. Anne Lyon

General Practitioner - Austin, TX

Dr. Matthew Neary

Periodontist - New York, NY

Dr. Richard Amato

Periodontist - Monroe, CT

Dr. Kelly Brown

General Practitioner - Edmond, OK
  • Start doing the cases you love!

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Frequently Asked Questions

Whether you are a general dentist, periodontist, oral surgeon, prosthodontist, orthodontist or any other type of specialist, Catalyst is the dental continuing education course for you. Catalyst is not looking for someone looking to sit through a boring lecture style seminar, this hands-on dental CE will leave you with a plan of action!

Progressive Dental works with some of the highest preforming practices in the country. Even if you have been marketing your dental practice or using dental consulting services for over 20 years, you will benefit from the refinements that we’ve discovered over the years to help accelerate your growth. We will share real case studies of marketing strategies that were successful and other campaigns that failed and why.

Sure, there are many online dental continuing education courses that you can take to obtain your CE credits for the year. Catalyst is such a unique dental CE course that you cannot replace it with a recording. You and your team members will enter into an environment of success. These two days are full of role plays and execution systems to ensure that you are able to incorporate the systems in your practice the next day! This is your opportunity to be in a room surrounded with the most successful people in the dental industry.

Everyone! We always recommend bringing the entire team, as they are all part of the new patient and treatment planning process. We know that each practice has their own circumstances, so if you are unable to bring your entire team, you should bring the key team members, office managers, treatment plan coordinators and lead hygienists that will be able to relay the information to the others.

Many of our Catalyst attendees are have no prior experience in marketing or creating practice growth strategies. By attending Catalyst, you will learn proven systems to successfully establish goals, develop execution systems, and launch strategies to reach your maximum potential.

  • Start doing the cases you love!

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Reserve your seat today

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For more information contact one of our specialists

Veronica Makoski

Director of Continuing Education

Gracie Kovacik

Continuing Education Coordinator