October, November, December
Dr. Alex Planes had three locations when he partnered with Progressive Dental Marketing. While his practice focused on general dentistry, his goal was to become known for dental implant procedures. Our team helped position Dr. Planes as a leader in implant dentistry by differentiating his brand in a competitive market and establishing his practice as a destination for specialized implant care. Continue reading to see how we transformed a general dentistry practice into a thriving implant center in less than one year.
Dr. Alex Planes
Website Development
SEO
PPC
Social Media
TV Commercial
Radio
At the start of Dr. Planes and Progressive Dental’s partnership, we started with a digital marketing strategy that focused only on dental implants. In just a few short months, Dr. Planes started seeing a noticeable increase in dental implant & full arch cases. Within 6 months, he increased his marketing budget which this time included a video/photo shoot to help create branding campaigns. 3 months later, Progressive Dental created and delivered a brand-new website that was focused solely on Dental Implant procedures. After much success with the overall marketing strategy, Dr. Planes increased his budget by almost 5x’s, solidifying his goal of establishing himself as an implant focused center and conquering the market in Treasure Coast, FL.
Dr. Alex Planes’ original website, Planes Dental Arts, had a more general dentistry look and feel. The content covered everything from dentures, fillings, gum disease, crowns, veneers, etc. The site only had one page of content about dental implants . The site did not reflect how Dr. Planes wanted to set himself apart as a dental Implant center. Hence we created a new site with content focused on all dental implant procedures, what to expect, financing, Dental implant FAQ, educational Doctor blogs, and Patient video testimonials.
Dr. Planes’ dental website was locally optimized for Vero Beach and Port St. Lucie keywords to attract patients from the Treasure Coast Florida markets. We created individual pages targeting towns and cities near the brick-and-mortar location, wrote custom blogs, and back-linked these pages to the original site in order to gain domain authority on Dr. Planes’ new domain, implants4all.com. With this initiative in mind, continual SEO improvements over time ensure that he is branded as the premier dental implant center in his and the surrounding areas.
We built out two separate campaigns in Google Ads, one text based and one display based, designed to target patients shopping prices.
Example keywords:
Purpose:
We approached Dr. Planes’ social media strategy comprehensively, with a combination of organic, boosted posts, and paid ads. Our paid ad strategy was geared towards lead generation, sending traffic to the website, and utilizing retargeting. Our targeted demographic was males and females over the age of 45 who lived within 10 miles around Dr. Planes offices. Our main CTA (call to action) was to provide potential patients with dental implant pricing and candidacy based on a digital evaluation of their current state, we also provided these potential patients with complimentary consultations.
Ongoing training and consulting have allowed the practice to streamline the processes from handling phone calls to presenting and closing cases. Ongoing training helps them get coaching over how to qualify patients, triage marketing patients, reduce No show, and Increase overall production.
Dr. Planes went from closing 6-8 arches a month to 40 Plus arches per month. Due to his success, his marketing budget quadrupled in size and his practice is now exclusively focused on multi-implant and full arch cases. Rather than operating as a general dental practice providing a variety of services, Dr. Planes can now focus on performing the cases he loves in his dental implant center. As a result, they are dominating the Full-Arch market in their area.
