Fontainebleau Miami Beach, FL
December 1st & 2nd
The Closing Institute’s Full-Arch Growth Conference
Many times “Marketing People” forget that the purpose of developing a website for a specialist like a Prosthodontist is to attract “SPECIALTY” procedures! Prosthodontists are not buying websites to act as an online business card… you can get those for free these days. They are interested in purchasing a website for one reason and one reason only. To grow their practice and diversify with some direct to public or “Unattached Patients”. This helps to mitigate the continuous reduction in referrals from general dentists that are now doing some of the same procedures or corporate dental groups that are adopting an all-under-one roof model.
The problem for many Prosthodontists and dental specialists is that most of them entrust their website development and/or marketing strategy to companies or people that know very little about dentistry and even less in regards to prosthodontics. This is why all of the Prosthodontist websites look basically the same… Who you are, a bunch of services that you provide, and how to contact you. That’s about as sophisticated as it gets for most Prosthodontists as it pertains to their website. This is a huge problem because it does not address the main obstacle standing in your way from attracting large fee for service cases direct from the public. Commoditization. The real problem is that surgeons that market their “Services” and “Procedures” have no answer for the inevitable General Dentist, or Corporate marketing group that advertises the same “Services” or “Procedures” at a lower price!
So the question and the key to developing a prosthodontist website that is productive and lucrative is this…
Your real product is your patients’ experiences, your clinical outcomes, and your expertise. We develop creative and compelling websites for prosthodontists by adhering to a few critical areas and keys to success.