Dental Marketing Case Study

In A Day Smile Dental Implant Centers

 Three Month Case Study 

 February | March | April

Averaging 40 Arches Per Month

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Dr. Taskonak partnered with Progressive Dental at a time when his practice, In A Day Smile, was primarily centered around general dentistry. He was facing inconsistent revenue and a disengaged team that lacked direction and motivation. Today, the practice is setting new benchmarks, achieving record-breaking months with $715,000 in March and $877,000 in April, as Dr. Taskonak closes in on an impressive $1,000,000 milestone. 

See How We Did It!

Dental Marketing Case Study

Averaging 40 Arches Per Month

 Three Month Case Study  | February | March | April

Dr. Burak Taskonak partnered with Progressive Dental at a time when his practice, In A Day Smile, was primarily centered around general dentistry. He faced inconsistent revenue and a disengaged team that lacked direction and motivation. Today, the practice is setting new benchmarks, achieving record-breaking production. See How We Did It!

Watch Dr. Taskonak's Story

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CLIENT

Dr. Burak Taskonak

SERVICES

Digital Marketing
Branding & Positioning
Lead Conversion
Targeted Focus
Team Impact

Goals

  • Differentiate the In A Day Smile brand in South Florida, one of the most competitive dental markets in the country
  • Shift the brand’s focus from general dentistry to high-value full-arch procedures
  • Build predictable, recurring revenue with consistent month-over-month growth
  • Re-engage the team by fostering accountability, alignment, and a shared sense of purpose
  • Reduce time spent on low-revenue treatments to allow for more family time and personal fulfillment

Our Strategy

  • Digital Marketing:
    Create targeted campaigns on Google Ads, Facebook, and Instagram to acquire direct responses, provide educational messaging that engages potential patients, and build trust through a powerful digital presence.
  • Branding & Positioning:
    Diversify dental advertising tactics to maintain visibility with potential patients while implementing a robust retargeting strategy to increase conversions.
  • Lead Conversion:
    Enhance lead conversion by training the front desk to handle calls effectively and equipping treatment coordinators with the skills to close more cases.
  • Targeted Focus:
    Reduce reliance on generic new patient campaigns and shift the focus toward high-value, high-profitability cases to maximize return on investment.
  • Team Impact:
    Address team concerns, shifting from mentorship to partnership, and fostering a culture of active collaboration, accountability, and continuous growth.

Branding a Full-Arch Pioneer

content that converts

Dr. Burak Taskonak wasn’t just offering implants—he had a patented, patient-centered solution. We identified his key differentiators, like the “Florida Bridge” prosthesis and in-house lab, then turned them into compelling video content that builds trust and drives demand. From clinical innovation to community impact, every asset was crafted to position him as Fort Lauderdale’s leading full-arch provider.

Today, his videos don’t just explain treatment—they drive conversions, increase case acceptance, and set his practice apart.

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(727) 496-7049

Closing Institute 2019 Logo - Black & Red
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The Closing Institute is more than a sales program

Our sales process, it’s personal, It’s having one-on-one calls with our trainers to ensure the best course of action. It’s psychology-based scripting to make sure you’re really connecting with patients who have hesitancies or fear. It’s mentoring and monthly in-person training sessions to ensure your team is maintaining momentum. It’s a hands-on approach to working smarter, not harder.

1:1 mentorship and sales coaching with certified trainers

24/7 access to
online learning

Monthly small group interactive workshops with our CEO, Bart Knellinger

In-person and virtual events throughout the year

Certification program to measure your growth
and results

content that converts

Dr. Burak Taskonak wasn’t just offering implants—he had a patented, patient-centered solution. We identified his key differentiators, like the “Florida Bridge” prosthesis and in-house lab, then turned them into compelling video content that builds trust and drives demand. From clinical innovation to community impact, every asset was crafted to position him as Fort Lauderdale’s leading full-arch provider.

Today, his videos don’t just explain treatment—they drive conversions, increase case acceptance, and set his practice apart.

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Next
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Video Strategy

Through ongoing training and consulting with The Closing Institute, the practice has streamlined its entire patient acquisition process, from handling inbound calls to presenting treatment and confidently closing cases. Continuous coaching has empowered the team to better qualify leads, triage marketing-driven inquiries, minimize no-shows, and ultimately boost overall production and case acceptance by 20%.

Taskonak video

Dr. James Fetsch Shares his experience with TCI

Propel Your Practice

As the only program of its kind in the dental marketing industry, our unparalleled and proprietary training gives you the tools you need . . .

  • Personalized Sales Coaching with Certified Trainers
  • Patient Consultation Critiques with CEO, Bart Knellinger
  • In-person and Virtual Events including Monthly Power Sessions
  • Continuing Education Credits & Tiered Certification Program
  • 24/7 Access to Online Learning Resources

… to get the results you want.

  • Efficiently Manage and Prequalify High Lead Volumes
  • Streamline Consultation Scheduling and Reduce No-shows
  • Empower TCs as Consultation Leaders to Save the Doctor’s Time
  • Simplify Consultation Process for Patient Comfort and Trust
  • Close Price Shoppers and Negotiate Lower Fees Effectively
  • Ensure Perceived Value Matches Cost for all Patients
  • Branding a Full-Arch Pioneer
Branding a Full-Arch Pioneer

(727) 496-7049

Closing Institute 2019 Logo - Black & Red
JOIN NOW!

The Closing Institute is more than a sales program

Our sales process, it’s personal, It’s having one-on-one calls with our trainers to ensure the best course of action. It’s psychology-based scripting to make sure you’re really connecting with patients who have hesitancies or fear. It’s mentoring and monthly in-person training sessions to ensure your team is maintaining momentum. It’s a hands-on approach to working smarter, not harder.

1:1 mentorship and sales coaching with certified trainers

24/7 access to
online learning

Monthly small group interactive workshops with our CEO, Bart Knellinger

In-person and virtual events throughout the year

Certification program to measure your growth
and results

content that converts

Dr. Burak Taskonak wasn’t just offering implants—he had a patented, patient-centered solution. We identified his key differentiators, like the “Florida Bridge” prosthesis and in-house lab, then turned them into compelling video content that builds trust and drives demand. From clinical innovation to community impact, every asset was crafted to position him as Fort Lauderdale’s leading full-arch provider.

Today, his videos don’t just explain treatment—they drive conversions, increase case acceptance, and set his practice apart.

Play
Play
Play
Previous
Next
Play
Play
Play
Previous
Next

Video Strategy

Through ongoing training and consulting with The Closing Institute, the practice has streamlined its entire patient acquisition process, from handling inbound calls to presenting treatment and confidently closing cases. Continuous coaching has empowered the team to better qualify leads, triage marketing-driven inquiries, minimize no-shows, and ultimately boost overall production and case acceptance by 20%.

Taskonak video

Dr. James Fetsch Shares his experience with TCI

Propel Your Practice

As the only program of its kind in the dental marketing industry, our unparalleled and proprietary training gives you the tools you need . . .

  • Personalized Sales Coaching with Certified Trainers
  • Patient Consultation Critiques with CEO, Bart Knellinger
  • In-person and Virtual Events including Monthly Power Sessions
  • Continuing Education Credits & Tiered Certification Program
  • 24/7 Access to Online Learning Resources

… to get the results you want.

  • Efficiently Manage and Prequalify High Lead Volumes
  • Streamline Consultation Scheduling and Reduce No-shows
  • Empower TCs as Consultation Leaders to Save the Doctor’s Time
  • Simplify Consultation Process for Patient Comfort and Trust
  • Close Price Shoppers and Negotiate Lower Fees Effectively
  • Ensure Perceived Value Matches Cost for all Patients

Tactics

2020-08-20
  • Custom Dental Implant Center Website
  • Search Engine Optimization
  • Social Media
  • Google Ads

Custom Dental Implant Center Website

Custom Dental Implant Center Website

To align with Dr. Taskonak’s vision of becoming the top dental implant provider in the market, we developed a new website centered solely around dental implants. The site features in-depth content on implant procedures, what patients can expect, financing options, a comprehensive FAQ section, educational blogs from Dr. Taskonak, and patient video testimonials. This shift helps position In A Day Smile as a trusted, specialized implant center, setting it apart from general dentistry practices in the area.

see website

Closing 15+ Arches a Month is not as hard as it seems

Customize My Strategy

Search Engine Optimization

With Dr. Taskonak’s strategic investment in SEO, we implemented a comprehensive approach to expand his digital footprint beyond Ft Lauderdale. This included creating geotargeted location pages optimized for surrounding towns to drive local search traffic and improve regional visibility. We launched targeted press releases to position him as a leading implant provider. We maintained a consistent blog schedule focused on implant education and patient FAQs, reinforcing his authority as a subject matter expert. We also executed a full suite of technical and off-site SEO strategies, optimizing on-page content, managing local citations, and building high-quality backlinks to strengthen the site’s overall search engine rankings and credibility.

SEO Outcome

  • Dental Implants - Started #24 is now #2
  • Full-Mouth Dental Implants - Started unranked is now #1
  • Tooth Implants - Started #25 is now #1
  • Dental Implant Dentist - Started #23 is now #1

social media

To elevate Dr. Taskonak’s brand and build trust with prospective patients, we produced robust custom assets, including doctor interviews and compelling patient testimonials, highlighting clinical expertise and real patient outcomes. These assets became the foundation for two high-performing social media ad campaigns: one focused on educating patients about the risks of choosing the wrong implant provider, while emphasizing In A Day Smile’s price advantage and exceptional quality; the other leveraged patient testimonials to deliver powerful social proof and drive engagement.

Social Media Outcome

  • Reach - 833,871
  • Impressions - 2,287,928
  • Conversions - 1,399
LP_1 copy FBAD2
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WHAT ARE YOU WAITING FOR?

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Google ads

By emphasizing the practice’s unique selling points, including the advantage of a dedicated dental implant center, a price match guarantee, and all-inclusive pricing, we developed a campaign that showcased the exceptional value, time savings, and superior quality made possible by the on-site lab.

Google ads Outcome

  • Impressions - 27,868
  • Conversions - 111

LEVEL UP YOUR PRACTICE. ARE YOU IN?

Customize My Strategy

The Closing Institute

Through ongoing training and consulting with The Closing Institute, the practice has streamlined its entire patient acquisition process, from handling inbound calls to presenting treatment and confidently closing cases. Continuous coaching has empowered the team to better qualify leads, triage marketing-driven inquiries, minimize no-shows, and ultimately boost overall production and case acceptance by 20%.

Overall 3-Month Results

Since partnering with Progressive Dental, In A Day Smile has seen extraordinary growth and transformation. In April alone, the practice closed an impressive 35 full-arch cases, a massive increase of over 210% compared to April 2024. This success has elevated the entire team, with Treatment Coordinators and Patient Advocates earning six-figure incomes. The practice is expanding with a new full-arch surgery center in development, while the general dentistry side continues to thrive. Innovation has been key, including launching a Travel Dentistry Program for out-of-state patients and a bundled finance solution that covers treatment and travel in one monthly payment. In addition to business growth, the practice is giving back through initiatives like “Smiles For Survivors,” an annual campaign providing full-arch smile makeovers to those in need.

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April 2024 Monthly Full-Arch Average

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April 2025 Monthly Full-Arch Average
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Total Revenue Increase
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