2.9 Billion Google Searches Are Made Every Day*
With so many potential results being filtered through search engine algorithms, how can your practice stand out? To connect you with the best patients possible, the ones that are looking for you, or something your practice can provide, you should focus on Search Engine Optimization, or SEO.
The main goal of SEO is to increase your web presence to attract patients who are searching for key words or phrases that you associate with via the various search engines. The most commonly used search engines are Google, Bing and Yahoo!. The development of strategies and tactics to learn what potential patients are looking for can help you increase visitor traffic to your website and connect you with patients that will pick up the phone to schedule an appointment.
How does it work?
The search engines crawl through the internet searching for Meta information that best matches the search input by the user. Meta tags, keywords and headlines are integral pieces of creating unique content that draw potential patients to your website through these searches. The results are then filtered in order based on how well the search engine matches them up with the search. By establishing best practices for SEO, you can maintain a consistent presence for specific searches that best relate to your practice by ensuring the Meta information is consistent and effective.
For example, if the user is searching for All-on-4® dental implants in Chicago, IL, make sure the page you want to rank in search results has Meta information that relays the appropriate message. The page should contain related keywords, such as All-on-4®, implants, and other relevant words, and the hidden Meta information should relay that your location is in Chicago, IL.
For more help on setting up your website for success, contact our practice growth specialists.
Remember, It Takes Time
Some of the SEO best practices we recommend are analytic reporting and traffic tracking. These allow you to see where your website traffic is coming from, how it gets to your pages, or where there is a lack of activity. This way, you can address areas of improvement to boost your practice awareness. By developing specific, targeted strategies, you can boost your web presence and effectively get more potential patients to your webpages. If the page is engaging and shows them information they were looking for, it helps encourage them to call your office for an appointment.
Keep in mind that these results are not instantaneous, and will likely not happen overnight. Implementing an effective SEO strategy is a process that takes time and dedication as you work to build your brand. For more information on how to establish SEO best practices, or to reach out to our practice growth specialists for assistance, please call us at 727-286-6211 to schedule a complimentary consultation.