Three Month Case Study
February | March | April
Dr. Curry Leavitt is a periodontist in the Las Vegas, NV area. Before partnering with Progressive Dental Marketing, he did not market his practice and was solely dependent on referrals. With no resources to bring awareness of his practice to the general public, he had minimal website traffic and no web presence on Google. He did not have any tracking or analytics process.
Dr. Leavitt
Web Dev
SEO
PPC
Social Media
Hp3 Mentoring
We created a custom website to serve as the foundation of all marketing efforts. Using video integration, video blogs allow Dr. Leavitt to speak about treatments and educate patients before they come into the office. Patient-experience videos give patients a glimpse of the results they can experience at this practice.
Dr. Leavitt’s website visitors have consistently increased since he began with Progressive Dental Marketing. With SEO, his site ranks on the first page of Google for “TeethXpress,” “implant supported dentures,” and “periodontist.” Moving forward, opportunities exist for market leadership in full-arch cases. With this initiative, his practice will continue to be branded as the place for dental implants and full arch in Las Vegas, NV and surrounding areas.
There are hundreds of monthly searches for “dental implants” and “implant supported dentures” in the Las Vegas area. Our strategy allowed us, and continually allows us, to target highly relevant keywords and ad copy so we see higher performance with a lower cost per click (CPC).
Using Facebook, we bring awareness to Dr. Leavitt’s followers and the local area about procedures and treatments they may not have known were options. With organic postings, we inform followers of the procedures he offers as well as his practice’s unique culture. This allows existing and potential patients to get a feel for who they are and the atmosphere of his practice. View results to see examples of boosted posts that allowed us to increase the visibility and reach to the local area and help promote the high level of care associated with Dr. Leavitt’s practice.
March 2017 Before Marketing Vs. January 2018 After Marketing
With Dr. Taskonak’s strategic investment in SEO, we implemented a comprehensive approach to expand his digital footprint beyond Ft Lauderdale. This included creating geotargeted location pages optimized for surrounding towns to drive local search traffic and improve regional visibility. We launched targeted press releases to position him as a leading implant provider. We maintained a consistent blog schedule focused on implant education and patient FAQs, reinforcing his authority as a subject matter expert. We also executed a full suite of technical and off-site SEO strategies, optimizing on-page content, managing local citations, and building high-quality backlinks to strengthen the site’s overall search engine rankings and credibility.
To elevate Dr. Taskonak’s brand and build trust with prospective patients, we produced robust custom assets, including doctor interviews and compelling patient testimonials, highlighting clinical expertise and real patient outcomes. These assets became the foundation for two high-performing social media ad campaigns: one focused on educating patients about the risks of choosing the wrong implant provider, while emphasizing In A Day Smile’s price advantage and exceptional quality; the other leveraged patient testimonials to deliver powerful social proof and drive engagement.
By emphasizing the practice’s unique selling points, including the advantage of a dedicated dental implant center, a price match guarantee, and all-inclusive pricing, we developed a campaign that showcased the exceptional value, time savings, and superior quality made possible by the on-site lab.
Dr. Leavitt has not relied as heavily on doctor referrals since partnering with Progressive Dental Marketing. He now spends his spare time doing what he loves instead of competing with other periodontists by networking for referrals. He helps over 80 new patients on monthly basis and is now able to cross referral those patients to the doctor of his choice. In a medium market, we were able to create awareness to a different option to replace missing teeth and brand the doctor as the authority figure for dental implants and full arch cases.
