Marketing for
Oral Surgeons
Procedures that grow patient demand.
- 30 min walkthrough of your market, competitor gaps, and revenue projection.
The Results that
Changed the Practice
patients, and growth opportunities that matter most to your practice.
01
Specialty Strategy
Built around the procedures you want, your current market, practice capacity, and your personal goals.
02
Patient Acquisition
SEO, Google Ads, social video, and content are all designed to reach the patients that are right for you.
03
Conversion
Websites, landing pages, tracking, and follow-up are built to move potential patients into consultation.
02
Patient Acquisition
SEO, Google Ads, social video, and content are all designed to reach the patients that are right for you.
Be the oral and maxillofacial surgery practice patients find, trust, and choose
One patient is researching wisdom teeth removal. Another is comparing dental implant options, looking for an oral and maxillofacial surgeon, or seeking a second opinion on jaw surgery. Search marketing puts you in front of all of them.
#1 for Implants
Across Central Mississippi
Revive Denture & Implant Studio ranks first on Google for ‘all-on-4 dental implants’ in Flowood, Jackson, Brandon, Ridgeland, and Byram. PDM built the SEO foundation that owns the entire local market.
Grow your practice beyond referrals
Referral relationships will always matter. But when case flow depends on outside sources, you have less control over how you grow.
Grow your practice beyond referrals
Referral relationships will always matter. But when case flow depends on outside sources, you have less control over how you grow.
- Growth depends heavily on referral relationships
- Your website looks like every other practice
- You want more implants, full arch, or wisdom teeth
- Patients need more education before scheduling
- Leads need stronger, more consistent follow-up
- Marketing is hard to connect to actual treatment
- Growth depends heavily on referral relationships
- Your website looks like every other practice
- You want more implants, full arch, or wisdom teeth
- Patients need more education before scheduling
- Leads need stronger, more consistent follow-up
- Marketing is hard to connect to actual treatment
Growth Was Limited by
Systems, Team Alignment, and Case Acceptance
Before PDM, Dr. Wilson had the clinical expertise and reputation, but an increased case flow depended too much on her managing the marketing, follow up, and patient education that was needed to scale.
If this sounds familiar, you’re not alone
- Inconsistent month-over-month revenue
- Full-arch case acceptance below 10%
- Limited systems for scaling implant production
- Team members lacked accountability and alignment
- Operational challenges limited focus on higher-value procedures
Your expertise should be visible long before the consultation.
Patients seeking complex treatment require a high level of trust. Doctor-led video, patient stories, and clinical results build that trust before they ever walk through the door.
Feat. Bart Knellinger, Founder of Progressive Dental and The Closing Institute
The System that
helps practices grow
Strong marketing isn’t just one campaign or one website. Results come when creative, Google Ads, social ads, conversion, and follow-up all work together to account for the patient journey.
Compelling Creative
Surgeon-led video, patient stories, clinical imagery, and education that position your expertise before the first conversation
SEO and Google Ads
Content chosen around your market and the procedures you want to grow. Implants, full arch, wisdom teeth, or jaw surgery.
Landing Pages and
Conversion Path
Oral surgeon websites and landing pages that educate patients, answer real questions, and guide them toward consultation.
Automated Follow-Up
SMS, email, lead tracking, and nurturing workflows that keep inquiries warm between first contact and the consultation.

Team Training
Everything above brings the opportunity in. Your team turns it into treatment. A practice can generate every lead in its market and still lose them at the consultation.
Through The Closing Institute, your doctors and treatment coordinators learn to communicate value, work through hesitation, and close complex cases. The difference between a full inquiry list and a full surgical schedule.
The questions patients ask
before they schedule
Can I trust this surgeon?
Communicate expertise, experience, clinical philosophy, and the people behind the care.
What will treatment be like?
Educate patients about the process, expectations, recovery, and next steps.
Is this right for me?
Help prospective patients understand treatment options and when oral and maxillofacial surgery is the appropriate level of care.
Why should I choose this practice?
Use patient stories, outcomes, technology, expertise, and practice experience to make your differentiation clear.
Real growth. Real cases.
Real revenue.
Revive Denture & Implant Studio
From a brand new practice to 15 arches a month in 90 days.
15
Arches per Month
$2.19M
Closed Revenue
12:1
ROI in 2025
In A Day Smile
From 4 arches to 20 and 30 full arch cases per month.
20-30
Arches per Month
10X
ROI
210%
Revenue Growth YoY
Results published by Progressive Dental. Revive Denture & Implant Studio and In A Day Smile are implant and full arch practices, not oral and maxillofacial surgery practices. Individual results vary by market, capacity, and case mix.
Oral Surgery Marketing
FAQs
What's included in the growth strategy session?
Six things, built around your practice rather than a generic audit:
- Market opportunity. Where patient demand exists around you for the procedures you want to grow.
- Competitive landscape. Which practices compete for attention, how they’re positioned, and where you can stand apart.
- Practice positioning. How clearly your website, creative, doctors, and patient proof communicate why patients should choose you.
- Search and content authority. What patients search for, where you’re visible today, and where the gaps are.
- Conversion gaps. What happens from first interaction through inquiry, follow-up, and consultation, and where opportunities disappear.
- Strategic roadmap. A prioritized plan across website, creative, search, paid media, follow-up, and team.
How should you market an oral surgery practice?
Effective oral surgery marketing connects several pieces rather than relying on one channel. That usually means a website built for the specialty, search visibility for the procedures you want to grow, surgeon-led video and patient stories that build trust, landing pages and tracking that turn clicks into consultations, automated follow-up for patients who aren’t ready yet, and team training so your staff can convert the opportunities marketing creates. The mix should be chosen around your market, your capacity, and your priority procedures.
How is marketing an oral surgery practice different from general dentistry?
Two differences matter most. First, oral surgery often involves higher-value, more complex treatment decisions, so patients research longer, seek second opinions, and need more education before they schedule, which puts more weight on video, content, and follow-up. Second, an OMS practice typically has an established referral base, so direct-to-patient marketing has to complement those relationships rather than compete with them.
Does SEO work for oral surgeons?
It does, because patients search at every stage of the decision. Symptoms, specific procedures like wisdom teeth removal or corrective jaw surgery, comparisons between specialists, and direct searches for an oral and maxillofacial surgeon in their area. Search marketing builds visibility across that whole process. The practices that win are usually the ones with procedure-specific content and a site structured for the specialty, not just a homepage that ranks for the practice name.
Should oral surgeons use Google Ads?
Google Ads can work especially well when you need case flow sooner than SEO can deliver it, or when you want more of a specific procedure. It puts you in front of patients with immediate intent and gives you control over which procedures you bid on. It performs best paired with landing pages built to convert and follow-up that stays with the lead. Paid traffic sent to a generic homepage tends to produce clicks rather than consultations.
What should I look for in an oral surgery marketing agency?
The most useful thing to establish is whether the agency understands the specialty itself. How patients research complex surgical treatment, how long that decision actually takes, and how referral relationships fit alongside direct-to-patient demand. Beyond that, look for positioning work specific to your practice rather than generic branding, a conversion path that connects clicks to booked consultations, follow-up that stays with a patient who isn’t ready yet, support for case acceptance once the patient is in the chair, and reporting that ties marketing spend to treatment actually delivered rather than stopping at leads and clicks.