Three Month Case Study
February | March | April
Dr. Lawrence Duffy is a general dentist in Orlando, FL. Before partnering with Progressive Dental Marketing, his business model depended heavily on doctor referrals. He had minimal resources to bring awareness of the anesthesia-based practice to the general public. In addition to rebranding and remodeling the practice, his son, Dr. Kyle Duffy, would be joining the practice. They had no standardized treatment presentation, minimal website traffic, and no web presence on Google.
Dr. Duffy
Custom website
Video and photography
Coaching/training
SEO
Redesign/rebrand
We created a custom website to serve as the foundation of all marketing efforts. Using video integration, video blogs allow Dr. Leavitt to speak about treatments and educate patients before they come into the office. Patient-experience videos give patients a glimpse of the results they can experience at this practice.
With Dr. Taskonak’s strategic investment in SEO, we implemented a comprehensive approach to expand his digital footprint beyond Ft Lauderdale. This included creating geotargeted location pages optimized for surrounding towns to drive local search traffic and improve regional visibility. We launched targeted press releases to position him as a leading implant provider. We maintained a consistent blog schedule focused on implant education and patient FAQs, reinforcing his authority as a subject matter expert. We also executed a full suite of technical and off-site SEO strategies, optimizing on-page content, managing local citations, and building high-quality backlinks to strengthen the site’s overall search engine rankings and credibility.
To elevate Dr. Taskonak’s brand and build trust with prospective patients, we produced robust custom assets, including doctor interviews and compelling patient testimonials, highlighting clinical expertise and real patient outcomes. These assets became the foundation for two high-performing social media ad campaigns: one focused on educating patients about the risks of choosing the wrong implant provider, while emphasizing In A Day Smile’s price advantage and exceptional quality; the other leveraged patient testimonials to deliver powerful social proof and drive engagement.
By emphasizing the practice’s unique selling points, including the advantage of a dedicated dental implant center, a price match guarantee, and all-inclusive pricing, we developed a campaign that showcased the exceptional value, time savings, and superior quality made possible by the on-site lab.
With the implementation of the new website and the marketing there was an increase in production from $950,000 to a $2 Million practice. In the Orlando area, patients who are in need of having complex full mouth procedures or have special needs, have a facility where they are able to obtain all of their dental needs in a state of the art facility and with the comfort of dental anesthesia.
