Three Month Case Study
February | March | April
Dr. Amarik Singh is a periodontist who practices in a suburb right outside of Chicago.
Before partnering with Progressive Dental Marketing, his business model depended heavily on doctor referrals. He spent a good portion of his time networking with other doctors at study clubs, lunch and learns, and dinners in order to increase his referrals.
Dr. Singh had minimal web presence on Google and social media platforms, and had little patient reviews due to a lack of marketing efforts. He also had no standardized treatment presentation, and no tracking or analytics process.
Dr. Singh
Custom Website
SEO
Coaching & Training
Google AdWords
Social Media
TV Commercial
Press Releases
Patient Seminar
Newspaper
A periodontists’ website is a representation of the practice, and is frequently the main determining factor whether a visitor converts into a lead or not. When we first took on Dr. Singh as a client, he had a typical templated site which was not set up to covert at a high percentage. We saw a need to build a custom website that included video integration and custom copy. The end product gave him the confidence to market his practice and drive more traffic to his site.
Most, if not all, marketing companies feel satisfied by simply making the phone ring. Converting leads to actual patients is key.
Here at Progressive Dental Marketing we believe that it’s our JOB to drive leads and work with the team to book the calls at a high rate, improve show rate and make sure the patients are accepting treatment.
When we first started working with this practice they were booking referred patients at a high percentage, but struggling with price shoppers that were directly from marketing. We worked with the front desk team who handles dental implant price questions, and offered proven suggestions on how to better address them. They are now booking over 65% and have implemented a strategic greeting that allows them to take control of the call immediately.
With our internal marketing training and strategy, we were able to go from minimal Google reviews and video testimonials to over 150 Google review and 70 video testimonials on Dr. Singh’s YouTube channel, which all play a vital role in 2nd opinion patients.
See an example of Dr. Singh’s ad on google.
Before he started marketing with us, Dr. Singh had little visibility outside of his immediate physical location. We implemented an aggressive SEO strategy that now not only dominates the majority of page one on Google for his city, but surrounding cities that have a high population and household income. In 2017, we drove over 7,400 unique, organic searches to specific target pages on his site.
Being viewed as the authority and expert in your area can be challenging. With press releases, we reached out to credible news outlets who picked up and republished his releases on their websites. This earned him additional valuable real-estate on Google results pages and attracted new, interested patients.
We launched a dental implant seminar to get in front of a group of qualified patients. This allowed Dr. Singh, and continues to allow him, to educate the entire group at once and use our sales process to close at a high percentage.
Outcome:
In a 12-month period he hosted 6 seminars:
305 leads
57 New patients
19% conversion from leads to patients
over $700,000 production
ROI- 1,118%
With the growing demand of searches being done on social media sites, such as Facebook, Instagram and Pinterest, we create social media posts that educate patients, reach a targeted demographic, and engage enough to share and go viral.
Negotiating the best rate with mass media is what we do. There are still people who read the newspaper on a consistent basis, and that is the demographic we target. Generating over 100 quality leads per month by adding the qualifier price on the ad makes it easier for the front desk to book at a high percentage. Newspaper accounts for 20% of the practices full-arch cases.
Broadcast TV has been our most profitable marketing tactic, accounting for 50% of full-arch cases for the practice. PD makes sure we have the right station and times to attract over 120 leads per month on a consistent basis.
5 Months Before Marketing Vs. 5 Months After Marketing
Dr. Singh has not relied on dentists to send any patients his way since partnering with Progressive Dental Marketing. He now spends his time doing what he loves with his spare time, instead of competing with other periodontists who entertain doctors to increase referrals. He consistently helps over 100 new monthly patients and is now able to cross-refer those patients to the doctor of his choice.
