Three Month Case Study
February | March | April
Dr. Alejandro Kovacs is a Periodontist with two offices in Longview and Texarkana, TX. Before partnering with Progressive Dental Marketing, he had just purchased his first practice in Longview, a remote, small market, which was undergoing major remodeling.
With little resources to bring awareness to the practice or the services he offered, specifically full-arch dental implant cases, he had low phone call volume and low production. Dr. Kovacs had minimal web presence on Google and social media platforms, and little patient reviews due to a lack of marketing efforts. However, any reviews of the previous practice were generally negative. Dr. Kovacs also had no standardized treatment presentation, and no tracking or analytics process.
Dr. KOVACS
Web Dev
SEO
PPC
Social Media
TV Commercial
Press Releases
Hp3 Mentoring
Dr. Kovacs original website looked outdated, used stock images and had no video elements. It was not a true representation of the doctor or his practice. It was heavier on text and did not show the outcome of procedures.
The new website was built to attract new patients for full-arch cases. The video blogs allow Dr. Kovacs to speak about treatments and educate patients. The patient experience videos give patients a glimpse of the results they can experience at this practice.
5 Months Before Marketing Vs. 5 Months After Marketing
TV advertising has always been effective for branding local practices and targeting high-dollar cases. Due to the complexity of TV advertising and substantial investments in time and resources required, however, expert consultation by a team experienced in marketing implant dentistry is always recommended before investing in dental TV advertising.
When Dr. Kovacs first started marketing, he had minimal visibility in two physical locations. With ongoing SEO he now ranks on Google’s first page for “Periodontist,” “Prosthodontist,” “Dental Implants,” “Implant Supported Dentures,” “LANAP” in his two locations as well as the surrounding areas.
Organic traffic increased from 1561 to 3636 (March 2017-Jan. 2018 vs. April 2016-Feb. 28)
There are hundreds of monthly searches for “dental implants” and “full-arch dental implants” in the Texas area. Our strategy will consistently bring right the “right” patients with the ideal case types. We are able to target highly relevant keywords and tested ad copy so we can see a lower CPC (click-per-cost) with a higher conversion rate.
5 Months Before Marketing Vs. 5 Months After Marketing
With Facebook, we are able to bring awareness to Dr. Kovacs’ followers and his local area about procedures and treatments that they might not know are options. With organic postings, we are able to inform followers about all the procedures he does as well as the fun events that happen in office. This opens the doors and allows patients and potential patients get a feel for who the practice is and the atmosphere. Here are two examples of boosts we have done for Dr. Kovacs. You can see the number of people it was presented to and how much it was viewed.
March 2017 Before Marketing Vs. January 2018 After Marketing
Dr. Kovacs diversified his rankings on Google and built his credibility using a press program. His releases have been published on the local news station and ABC affiliate, KLTV, along with hundreds of other media outlets including Dental Economics. We have featured accomplishments such as becoming a Diplomate of the ICOI, lectures he’s given including a full-arch CE series, and his personal practice renovation, to encourage new patients to see him as the preferred implant provider in his area.
After creating the new website and running strategic marketing campaigns, there was an increase in overall production from around $1.2m (April -December 2016) to over $2.2m (April -December 2017) in 9 months. In a small market, we were able to create awareness of a different option to replace missing teeth and brand Dr. Kovacs as the authority figure in dental implants. He was also able to expand his practice to a second location. In addition, they have state-of-art technology, a standardized process and efficient team.
