Marketing Strategies | Case Study - Charlotte, NC

Dr. Edwin Porter & Charlotte Dental Arts

Key Metrics

Q1 2023 Vs Q1 2024

Organic Users

+ 0 %
Users

Avg Keyword Position

+ 0 %
Avg Position

Top 3 Keywords

+ 0
Keywords

Q1 2023 Vs Q1 2024

CLIENT

Dr. Edwin Porter, DDS, DICOI, FAGD
https://www.charlottedentalarts.com/

Marketing Strategy

Organic patient generation using advanced SEO [Search Engine Optimization] trends and tactics.

Dr. Edwin Porter, an award-winning dentist, offers highly personalized and compassionate care at his advanced digital dental practice. 

His approach focuses on exceptional patient experiences through top-notch education and cutting-edge restorative, functional, and cosmetic treatments.

Dr. Ed Porter from Charlotte Dental Arts.

SEO Campaign Strategy

  • Rebuild of an old Progressive Dental Marketing website to fit modern SEO and web design standards
  • Revamping the doctor page to add more understanding of Dr. Porter's credibility and history
  • Addition of WordPress post types for Before & After's / Patient Testimonials, helping build a backlog of patients that can be distributed to the proper pages (such as to the treatment page associated with the treatment).
  • Establishing a solid foundation of JSON Schema MicroData to help crawlers + AI to understand the content of the webpages
  • Constant creation & editing of new content and assets, such as Blogs, Google Business Profile updates, videography, photography
  • Creation of backend pages to target treatments in specific towns
  • Rebuild of an old Progressive Dental Marketing website to fit modern SEO and web design standards
  • Revamping the doctor page to add more understanding of Dr. Porter’s credibility and history
  • Addition of WordPress post types for Before & After’s / Patient Testimonials, helping build a backlog of patients that can be distributed to the proper pages (such as to the treatment page associated with the treatment).
  • Establishing a solid foundation of JSON Schema MicroData to help crawlers + AI to understand the content of the webpages
  • Constant creation & editing of new content and assets, such as Blogs, Google Business Profile updates, videography, photography
  • Creation of backend pages to target treatments in specific towns
  • Revamping the doctor page to add more understanding of Dr. Porter’s credibility and history

Primary Keywords

Keyword
2024 Rank
2023 Difference
Full Arch Dental Implants Charlotte NC
1
+3
All On 4 Dental Implants Charlotte NC
2
+1
Dental Implants Charlotte NC
2
+3
Top Dentist Charlotte NC
3
+7
Veneer Teeth Charlotte NC
3
+33
Veneers Charlotte NC
4
+25
Porcelain Veneers Charlotte NC
5
+20

Preview The Assets!

Year-Over-Year Results

Progressive Dentistry has had the privilege of cultivating a close collaboration with Dr. Porter and his esteemed practice, Charlotte Dental Arts, over the years. This partnership has been instrumental in driving growth, evident in the significant increase in revenue and production. 

As a testament to this success, Charlotte Dental Arts is proud to announce the opening of its expanded location, featuring a state-of-the-art implant center. Positioned to become a premier provider of dental implants in North Carolina, this expansion marks a milestone in Charlotte Dental Arts’ journey toward excellence in dental care.

Stats Tell The Story Best

Ready to Get started With Progressive Dental?

Traffic By The Numbers

Q1 2023

26
Top 3 Keywords
760
Clicks

Q1 2024

26
Top 3 Keywords
760
Clicks
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